Google AdWords Help –
Other AdWords Resources:
INTRODUCTION – A Guide to Using Google Image Ads
The platform supports displaying, editing, creating and managing of Google Image Ads (similar to the support for Text Ads).
Google image ads will be displayed in the platform. You can create and/or edit these ads just like text ads. We currently support the following image format, GIF, JPG, JPEG, PNG and the following ad sizes:
FILE SIZE LIMIT
Google’s current file size limit for image ads is 150KB, and is currently supported in the platform.
HOW TO BULK ADD/EDIT
There are two ways of uploading image ads:
*When your account uses redirect, use [Click Through URL]
*When your account uses redirects, use [Click Through URL]
Please note that if you use method B, images do not go to Image Library. That means the images won’t be stored in the same way as method A. So if you want to re-use the images, you need to upload them again in the same step.
You can also Multi-Edit actions on image ads for the following operations:
URL BUILDER FOR IMAGE ADS
As long as URL builder is set to build Creatives level URLs, URL builder works for image ads. You can read How to Set Up the URL Builder here
DISPLAYING IN THE GRID
In order to better sort and manage your Image Ads, Creative Size (e.g. 300×250, 728×90, etc) and Creative Type (e.g. Image or Text) columns are available for viewing, sorting and filtering in the Creative grid.
IMAGE AD EXEMPTIONS
If you wish you apply for an exemption for your image ads, you need to fill out a form found here http://adwords.google.com/support/aw/bin/request.py?contact_type=approvals&origin=cluster. Google does not support exemptions for image ads in their API at the moment.
Remarketing is a way for advertisers to target visitors who have been to certain sections of the advertiser’s site. AdWords allows users to create Audience templates which are simply tags that are placed on desired sections of the website.
Users can then create campaigns to target visitors who have been to those parts of the website (or not). A simple use case is creating two lists (a landing page list and a confirmation page list) and then creating a remarketing campaign targeting all visitors who have been to the landing page but not the confirmation page.
It is worthwhile to note that these campaigns are always Content campaigns.
Marin currently provides all reporting for Audience-targeted campaigns at the campaign, group and creative level. We however do not provide PPC Audit Audience-level reporting within the app nor allow users to manage/create Audience lists within the app.
You can continue to create and manage audience lists within AdWords, and can log into Marin to view performance of these campaigns and make adjustments to creatives, bidding, etc.
All Audience templates must be created within AdWords through the “Audiences” tab. Under this tab, the user can create a pixel for the template and determine cookie life for the Audience. After an Audience template is created, the user can map select campaigns/groups relevant to the Audience template.