As a supplement to Marin’s 7 Holiday Shopping Best Practices Guide and The 17 Digital MarketingTrends, Publishers, and Best Practices Every Retailer Needs to Know white paper, we have compiled some additional Adwords campaign best practices to help with your digital strategy during this holiday season.
To make the most of your Black Friday sales, here are some tactical best practices to make sure that your campaigns are running smoothly during Black Friday week.
Ad and keyword creations
Bulk uploading holiday ads and keywords in paused status at least a week before Black Friday will allow enough time for publisher editorial review. On average, object creations take 4 times longer than ‘modifies’ to get approved. Also, we recommend going live with specific campaigns or groups if possible. This method will keep your keywords live, but your campaigns and/or groups can remain paused until you’re ready to go live.
And as always, don’t forget to utilize our Google Adwords Guides Center and reach out to our support team with any questions. For support during Black Friday weekend, our live customer support will be available Black Friday, 11/28/2015.