Content Marketing in 60 minutes
1. Audit your content by 2015
At the word audit I get such immediate “oh no not you?” Feeling. I worked at a county and our department was audited there. Everyone weeks in the stress … Content Auditing is not as bad, but it obviously is not easy. However, it is absolutely worth it to keep the quality of your content up to date.
Do you have your content as evaluated once? I found a nice article with useful tips to evaluate your content like a Google PPC Company is. Below I describe them. After such an audit, you know exactly where improvement is possible. Besides the fact that improvements are visible, you will also discover what topics you can produce new content. Plan 2015 a moment to myself to do a content audit.
What do you need?
You need the following things for a content audit:
Time. You’re an hour or two under the tiles, or longer if you have a very comprehensive site.
Tools. Use a spreadsheet Google Adwords Management Services and Google Analytics. How to use these tools just read in this article.
A list of target keywords. That you have something that is almost inevitable. Grab it there and take it with you in your audit. Customize your list as required.
Patience. Doing an audit is very valuable, but not the nicest job. Without you one day. Focus on infinity and dusting that website!
Tips for a quick audit of your content
Evaluating your content helps to improve its quality. And therefore your search results. Have you been a little too enthusiastic with your keywords and you fear a penalty of Penguin? With an audit you find out which articles need to be adjusted.
Check page titles and URLs
The titles of your pages should contain 70 or less characters are unique and contain the most important keywords of the text and not numbers or characters. Customize your url to? Care much for a 301 redirect to not lose your traffic to the old URL.
Look critically at your page description
Exactly, we’re talking about the meta descriptions. Do not use more than 160 characters and write it as if you make a tweet to promote your page. In other words, entice people, not search engines.
Zoom to content
Now go through your critical content. Should your content really a purpose and it really added value? Helps your prospects really content to delve into your type of service? It’s really not an online advertising brochure? Be critical and leave only the real good pieces are content. Replace prefer to use the moderate content by a few fresh blogs instead of poor content and filling.
More = more
What is the ideal length of different types of content? We first look at the general content of the site. Google expects that your lyrics are so between 350-500 words per page. If your lyrics are too short, then it is possible that Google indexed your lyrics, because they assume that the quality of the content is too low.
If we look at blog posts, then it may still be a little bit more. You want your reader really tell you something, sure they engage with your content. There is nothing wrong with regard to your blog posts of 500 words what Google, but try to give blog posts between 1000 and 1500 words. So you get the chance to go into more depth with your reader. Let you really see your expert status and you keep people on your site longer. More = more in this case.
Now your list of keywords in handy. Look how your keywords used in the content of your site. The idea is that you make sure you repeat a number of times long tail keywords in your texts, but so that it does not compromise the readability of your text. Hold the line that you longtail keyword used no more than five times per page.
Alt tags of images
All, and I mean all the images you have used in your website come with an alt tag that makes any sense. These Alt tags use long tail keywords and a good description of the photo. This not only helps the readers of your content, but also to increase your visibility.
The value of internal links
All pages of your site should actually contain two or three internal links. These links may not refer to navigation menus, headers or footers. It is best when these links point to deeper pages, like other blogs or product pages. ‘Home’, ‘about us’ and ‘contact’ pages do not count and should be used for this as little as possible.
Update ancient texts
Watch all the pages of your website once after. When they have been updated to the latest? Check them at least once every two years and ensure that all information you provide is up to date.
2. Content curation: plenty to talk about
The generation of content takes time. A lot of time if you ask me. You might not have every day a flashy article ready. On days when you publish anything, you can fine interesting content from others share. So you stay on the retina of your target audience and offer you valuable information. Obviously, contentcuratie not against publishing unique content for the reasons I mentioned in the article so much. But take content curation absolutely in your strategy. It also helps you to stay informed themselves of the current state of affairs in your field.
Tips for curating content
I have 5 tips for curating content.
Make a plan. Make sure you know what content you make your audience happy. Decide on which topics curating content and know where you can find quality content from others.
Part not just everything. An interesting title does not mean that the article also find interesting. If you want contentcuratie contributes to your online reputation, you must first assess the content that you share yourself before you share it. It takes time, but still less than time itself produce content.
Add value. Curating content goes beyond just the push of content from others. Try to every link that you share to add your own insight or opinion. Be polite and give the author of the content also the credits they earned. Accompanied by your own insights to the content of another great contributions to your content strategy.
Burning questions. You want to be relevant to your blogs and the content that you share. Make sure you know what topics people want to know more. What are really the burning questions of your community? You can see what hashtags are used a lot, use Google Trends or look on forums on topics related to your services. You can also look at Quora. Quora is a question-and-answer site. On almost every question there is an answer. You can also see how many people find this question interesting. You do firmly ideas.
Invest in good tools to get traffic to website. Manually every day all your favorite sites to check on relevant content is hard to do. There are plenty of tools available that can make it a lot easier. Consider, for example Scoop.it or Feedly. My personal favorite is Qberhood. This social media management dashboard has a good contentcuratiemogelijkheid by coupling with Feedly.
We talked about Google and in this article I have discussed two different content strategies for this year. My approach was to write these articles to find out how important content marketing in 2015. Hopefully I can show that it is absolutely worth it’s part of your marketing dollars to reserve. Below are six additional points advocating FOR content marketing:
Content Marketing helps you create brand visible
How big or small you are, brand awareness is crucial. How will you gain the trust of your potential customers if they do not know you? Content Marketing helps you to reach people and make them familiar with your brand. Content Marketing can show that you are reliable and give your audience the feeling that they are in the right place when they have questions. If you can help people when they are looking for information, they will know where to find you when they are ready for it to proceed to purchase a product or service.
Content Marketing is positive for your search engine rankings
If you value a good ranking in search engines, you have to actively work with content. Especially now that Google has decided to reward recent and relevant content with a higher ranking in search engines, there is only one option. Right!
Content Marketing beats linkbuilding
As described in my previous article, save you not only with link building in numbers. It is always more to quality links. And which are not just happen by itself. But indeed with? Exactly!
The most important factor in link building is content. Only with good content, you are not there yet, but people like to refer to quality content. Your hard work will be rewarded so if you take care of its promotion.
Content Marketing creates engagement on social media
Actually, the use of social media for content marketing. Even if you only have 140 characters, you want to be of value to your followers. How can you help? What is interesting? These questions ask yourself if it is good. In addition, social media is the way to promote the content you have created. Conversely content gives you the ability to move the conversation on social media.
Is a thought leader in content marketing
It pays to invest in content marketing. You see it in the brands and companies that implement content marketing and consistently pay attention to the production of content and its promotion. They engage with their community and fall within their field. Look at Red Bull or DeliXL with their Food Reporter. They are seen as an expert or authority in their field, or thought leader. If you want to be a thought leader in your field, make sure that your content is unique, valuable and useful for your readers.
Content marketing keeps you on your toes
Especially information about your own industry is interesting to share. To do this well so you have to be aware and stay ahead of the trends in your field and your own industry. So you also remains pretty focused.
But just to speak with Freek GAMMA: “A true marketer now know without content marketing in 2015”. We have discussed two different strategies in this article. Want to improve your existing content? Do an audit and you know what points you content for improvement. Use content curation to keep the periods that you not publish content on the radar of your audience. And keep in mind the following list.
Good content is:
Engaging. the best result gives you with content that incites action and involvement of the right (of course in the most positive way possible) provokes reactions.
Educational. Google Panda Penalty Refresh 4.1 has shown that educational content yields the best results in search engines. So make sure your readers learn something of the content that you produce and you do not see blogs as an online brochure.
Fresh content. Do it right or do not do it! Even when it comes to content marketing. Publish new fresh content regularly. That’s nice for you readers, helps improve your reputation and Google loves it!
Questions answered. What questions do your customers want? Often you get the same questions about your service. Make it once and make a list of a nice depth article on these questions. By answering questions help your audience. If they know that once, you’ll see them back more often and that’s what you want.
Also in the paper era was all important content. Content Marketing is nothing new under the sun. The updates in Google and the increasing range of content is the content and its relevance becoming increasingly important. And that will only increase in the coming years. If you want to be in 2015 thought leader in your industry want to build a good online reputation and a more engaging community, then your content marketing in 2015 priority.
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