Organize a paid twitter campaign, choosing to focus on link clicks. Create a promoted tweet that includes the post URL, select an audience to target.
• Optimize the post with relevant images, apply SEO best practices including relevant alt text. Post is heavily text-based, more visual content could make the content more accessible.
• Create snippets inside the post with option to be immediately shared on social media. Snippets are variations on title, short statements within the content or important statistics pertaining to your content.
• Share post with users who have shared/produced similar content. Search target KWs from post and find users on Twitter who have distributed similar content or have the same interests. Reach out to these users in the form of direct messaging
• Identify potential influencers on LinkedIn and Twitter who might share your content (users with large follower base). Encourage influencers who share your content to provide a quote to revamp your content.
o Some potential influencers: @CleanUptheWorld, @Raleigh_, @CCitizenship
• Find higher traffic pages on your site with relevant content, link internally to the new post to funnel this audience.
• Find high-quality content communities, forums or niche sites where you can submit your post.