How To Use Dimensions
Table Of Contents
What You’ll Learn
In this article, we’ll show you how to:
Dimensions are independent of your account structure, so they will never be pushed to the publisher. You can use dimensions to categorize your objects in all-new ways.
Why Use Dimensions?
Organizing all of your objects (keywords, creatives, etc.) can be a real challenge, especially if they range into the tens or even hundreds of thousands.
That’s why dimensions are so useful. By tagging an object with a dimension, you can segment and categorize your objects in all-new ways. Want to filter by color, shape, model, or size? A dimension can help you do this and much more. Think of your dimensions as handy labels that let you manage, track and report on your objects better than ever before.
The powerful dimensions feature is built into the Platform, so you can get started creating your own dimensions right away — and below we’ll show you how to do just that.
See It In Action
Join Marin Software team member Rob Taylor as he explains how to use dimensions so you can become the master of all the objects in your account.
Click the play button to get started. We recommend viewing the video in full-screen. (Length: 2:29).
Prefer to follow these instructions in step-by-step form? Not a problem. Here’s a quick guide on how to create dimensions, as well as links for learning how to tag your objects with those dimensions.
How To Create A Dimension
Creating your first dimension is a piece of cake. Just follow these simple steps:
You may notice that once you’ve created your first dimension, the main Dimensions tab will be enabled at the top of the main screen.
How To Tag Objects With Dimensions
Now that you’ve created a dimension, you’ll want to tag objects with it so that you can start enjoying the advanced reporting features it brings. You can tag objects via single-edit, multi-edit or bulk-edit depending on your needs.
Use the links below to jump to the exact section you need in our more in-depth dimensions article to learn more about these options:
Want To Know More?
If you still have questions about dimensions, here are some options for you to consider.
A Guide To Using Dimensions
Table Of Contents
Dimensions are a means of tracking, reporting, and managing campaigns, groups, creatives, and keywords independent of account structure. Objects can be tagged with multiple dimensions; these tags exist solely within the application and will never be pushed to the publisher.
Why Use Dimensions?
Dimension Use Cases
There are a number of ways that you can use dimensions. Following are explanations of each different use case:
Bulk Edits: Tagging objects with a dimension allows for easy editing across campaigns and publishers.
If an advertiser launches new creatives to promote an upcoming sale, tagging these creatives with a dimension will enable the advertiser to make edits in the future. This can be accomplished in a few steps:
Reporting: Metrics for objects tagged with a dimension are rolled-up and reported on within the Dimensions tab. To view performance by dimension:
Budgeting: Dimensions can be used to keep track and report on spend across campaigns.
If an advertiser wants to monitor spend by product line, a Product Line dimension can be created and all applicable campaigns can be tagged by product. Within the Dimensions tab, the advertiser will be able to bring in Publisher Cost from the View Builder to see spend rolled by each product tag. The advertiser can create a report or alert based on this view.
Tracking lift: Dimensions can be used to measure performance changes based on specific optimizations.
If an advertiser adds new keywords to a campaign, a dimension can be used to track performance of these new keywords vs the other keywords within the campaign:
How To Create A New Dimension
How To Tag Dimensions
Can be used to tag objects at the same level, with the same tag in the application:
Can be used to simultaneously create and tag new objects. Bulk uploading also allows for the quick tagging of pre-existing objects, using the same or different tags across objects:
For easy reference, here are the column headers for a bulk upload, tagging groups or campaigns:
Can be used to overwrite previous dimension tags or to make one-off edits:
If a dimension tag is applied at the campaign level, the groups, creatives, and keywords within that campaign will inherit that dimension tag. Child objects will inherit the parent dimension tag (never vice versa), but tags can be overwritten at the child object level.
You can also manage and automate dimension tagging via FTP. To do so, please follow the instructions in our Help article.
How To Untag Dimensions
To remove a dimension tag from an object, simply follow the procedure for adding a dimension tag as above, but enter a blank value into the tag field via multi-edit or bulk upload. This will remove any existing dimension tagging from that object.
Please note that even if dimensions are no longer tagged at the creative level, you’ll still see a dimension value appear in the Dimension column in the Creatives grid if it’s tagged at a higher level. You can click into the creative to see at which level(s) it is tagged. You may also want to remove the dimension value from the higher level (e.g. campaign level), then check the Creatives tab to see if there are any dimensions tagged at the individual creative level.
How To Change Tagged Dimension Values
You can change the tagged dimension value for an object using single edit, multi-edit, or bulk upload. To edit from the grid, follow these steps:
To change values by bulk upload, run a report with the appropriate columns visible, then change these values and re-upload the sheet.
Currently, analytics on dimension tags does not support “special” or non-alphanumeric characters such as ‘&’ and ‘+’ when filtering on the History sub-tab. If you are using non-alphanumeric characters in your tags, please use hexadecimal ASCII encoded characters when filtering on the History sub-tab. When filtering on other tabs, the characters can be used as normal.
For reference, a URL encoder/decoder can be found here and a table of ASCII codes here.
Advanced Settings For Dimensions
There are advanced settings which you can alter when adding dimensions within the platform. To find out more about these, please see Advanced Settings for Dimensions.
When adding or editing dimensions within the Platform, you have the option of changing advanced settings. More specifically, you can select which mode the dimension will be created with – eitherTagging Only or Tagging and Rollup.
You can add or edit dimensions in two ways: either via the main Dimensions tab at the top of the screen, where you can click Create/Edit Dimensions under Related Tasks on the left column, or by clicking Admin in the upper right, then clicking the Dimensions tab. Either of these paths will take you to the relevant screen.
To add a new dimension, just click Create at the top of the grid. Likewise, to edit a dimension, click Edit. In either case, you’ll see the dimension editing pop-up. Near the buttons at the bottom of this pop-up you’ll see the Advanced Settings link. Click this and you’ll be able to choose the mode to create or edit your dimension with. Let’s learn more about these modes.
This is the default mode for all new dimensions, and covers the majority of dimension uses. With Tagging Only mode enabled, you’ll be able to tag objects, filter based on dimensions, and report on your dimensions. This mode is useful because it offers faster performance through simple tagging of objects.
This mode offers all the functionality of Tagging Only mode, with a couple of key differences. It’s important to note that using Tagging and Rollup mode may result in a slight reduction in performance, so we’d only recommend it if you’re sure it will be beneficial. Along with everything listed above, Tagging and Rollup mode offers: