Native Advertising Gmail finally available
Today, email is an integral part of our daily lives. It allows us to keep in touch with our family, friends, colleagues. It is also used by brands to highlight promotions, flash sales, new products etc. But the establishment of an acquisition strategy via emailing is often complex to implement and is unfortunately ruled out for a large number of companies.
That is why, for several years, Google develops email marketing solutions to help advertisers to showcase their offerings and reach a specific target. Now all advertisers can create native Gmail advertisements directly from the AdWords interface.
Formats interactive ads
To make Gmail more relevant advertising, Google has tested several ad formats. It decided to delete the standard text ads to favor native advertising better integrating more seamlessly experience the Internet in his inbox.
To broadcast advertisements native Gmail, simply set up a Display campaign and create an advertisement using the AdWords Company gallery.
The announcement will be composed of two elements:
– An ad ‘reduced’ that users initially see. It corresponds to the classic features of an email. They can then click to get more information.
– An announcement “in full screen” that appears when the user clicks on the ad. The idea is to recreate the informational and visual richness of the destination page. After clicking on the ad all the other clicks are free including those to archive the ad or to transfer it.
For the announcement in full screen, advertisers can choose from several customizable templates. They may recommend a single image, a promotion associated with an image and description for call to action, or present several products. The custom HTML offers great flexibility to present its advertising and you will create an even richer user experience including videos, phone numbers, links and calls to action.
Reaching your audience with advanced targeting on the Display
You can reach your audience using the most traditional targeting options Display campaigns: keywords, interests, demographic and thematic data. Renowned brand of Marriott International as already use Gmail advertising to reach users looking for attractive offers. According to the web marketing manager, User engagement has evolved “a 25% increase in time spent on the site and a 18% increase in page views per visit RenHotels.com”.
Gmail Native Advertising
Users have control of what they see
Gmail & Google Adwords experts have evolved: Google now gives users the ability to control the ads they see. As with other ad formats, users can now manage their settings for the display of advertisements and exclude unwanted advertisements. They can also choose to refuse advertisements based on their interests.
For more information please contact us.