When you add extensions to your ads it’s like adding additional free real estate to help improve the visibility of your advertisement. See in the example how much Amazons has taken advantage of the available extensions. The ad below includes Reviews, Callouts, Location and Sitelinks extensions. Google is constantly changing up ad display formats, so you will want to take advantage of every available extension.
The Sitelinks ad extensions in your AdWords Agency campaigns can be used to provide additional pages within your website that customers may opt to click through to view your product or service offerings.
If you run a brick and mortar store at a physical location you can include your address and location extensions so shoppers can determine if they are viewing the location nearest to them. Directions are often available with just a single click from this ad extensions greatly increasing the value of the experience to the user.
If you do not operate a store do not add location extensions. You don’t want to pay for clicks for directions to a “storefront” that does not exist.
Call Extensions are fantastic for most lead generation companies or the ones that accept orders, reservations, or payments over the phone. Providing a phone number is a great strategy to drive customer engagement and phone calls. On mobile devices the call extension is shown as a Click-To-Call (CTC) button, on desktops it is text numerals displayed near the PPC Agency ad’s location.
If your company has an APP you can set-up APP Extensions to encourage customers to download the app from Google App store or Itunes. This Add Extensions can be configured to display at account, ad group and campaign levels just like negative keywords.
Further bidding options allow you to focus on mobile bid adjustments to ensure your APP is showing on relevant devices like IPad, iPhones, Androids, and Kindles for example.