The Top 9 Online Marketing Trends Which Will Reign in 2015 – 2016
Internet Advertising Statistics of 2015-2016 The Internet has had a deep effect on native, display, and content advertising, and has radically changed the manner in which info is shared. Over recent years, there’s been more of a shift toward techniques that are inbound, while many outbound strategies have gotten antiquated. More companies are finding success publishing content that is original as opposed to embedding ads within outside content, due to the extra advantages these approaches offer, including branding and audience increase.
With these trends in head, let us discuss my forecasts for the top internet marketing tendencies of 2015-2016.
1. Search engine optimization and Social Signals Will combine
Although social media strategy still does not normally carry the same weight as conventional inbound links, it is quite indisputable these days that they play a part in organic search positions. After all, they are among the three principals of Search Engine Optimization. It makes sense they’d factor in the amount of societal shares that a blog post, article or merchandise page receives since the aim of Google and several other search engines is to supply users having the most important and best quality content possible.
The more folks who are sharing a part of content, the higher quality it is likely to be, and thus its standing should raise within the search engine results pages. It is no coincidence the top ranking search results tends to have a lot of shares that are social, while those rated have fewer.
Besides this, societal shares can function as a stamp of approval (ie, a trust sign) for visitors landing on a page. Should they see that it’s hundreds or tens of thousands of shares, it is not unlikely that there is something of value. That is a major reason why so many companies are installing share plugins that are societal and supporting consumers to share as much as really possible.
While it is not easy to call algorithms will evolve later on, there is a decent opportunity that social media shares will fit or even outweigh conventional inbound links by the end of 2015-2016. To find out more on how Search Engine Optimization and social media have become intertwined, see my post “How to Integrate Social Media With Your SEO Campaign.”
2. Social Media Marketing Will Need More Diversity
Just a couple of years back, companies were limited with respect to the social media networks they could execute in their marketing campaigns, with the biggies including LinkedIn, Facebook and Twitter. Like new social networking websites are appearing on a regular basis it appears. While some never actually get off the ground, others like Pinterest, Google Adwords Help, Tumblr and Instagram have soared in popularity and have supplied companies using various new choices that enable them to create participating content in various media types and develop their audiences across more stations than ever before.
As a result, it is now common for companies to branch out and experiment with numerous networks with the goal of reaching the largest possible amount of consumers. This diversification appears to prove profitable for a lot of businesses by making it simpler for customers to understand a certain brand because it frequently builds brand equity. For help figuring out which social media networks are right for your organization, see my post “How to Discover Which Social Media Network Meets Your Company.”
3. Content Marketing Will Probably be Larger Than Ever
Among the key ways that businesses obtaining trust with consumers and are establishing authority is by creating valuable content by means of various stations. This usually includes related business information that provides amusement or understanding to an audience. Doing this enables a business create a faithful following and to steadily build connection with its demographic. As stated by the Content Marketing Institute, the top B2B content promotion strategies are posts on the web site of a company, social media, eNewsletters, case studies, videos and articles on different sites.
Companies can develop a favorable reputation in their business by using one or more of these stations. This tendency indicates that advertising to the masses through techniques like radio advertising and television advertisements have become less efficient. By creating precious, engaging content created for a particular audience, instead, it is better to center on inbound advertising. For help designing your content promotion strategy, see my posts “11 Places to Find Amazing Content Marketing Thoughts,” and “How to Assemble a Kickass Content Strategy.”
4. Pictures/Images/Video Content Will Rule
It is getting more crucial that you make content simply and rapidly digestible as consumers are hit with a growing variety of ads. Should you examine the social networking websites I mentioned previously that are increasing, three of the four have a mutual feature…they put an emphasis on pictures. The quick rise to success of Reddit & Pinterest are testaments to the viral and power possibility of picture-based content.
Successful site posts that receive the most societal shares also normally have a mutual feature: they pepper in some well-put graphics to break upward content and highlight particular points. Another example is infographics, which combine a minimal quantity of text and pictures to describe a subject and offer data or statistical advice from research studies.
While I doubt that conventional text-based content will ever totally go out of fashion, it is quite clear that including pictures is valuable to a marketing campaign.
To find out more regarding using Picture-based social media networks in your internet marketing initiative, I would suggest these posts:
5. Less Will be More (Native Advertising)
One noteworthy trend is the clear shift in consumer taste seeing simplistic advertising messages instead of in depth messages. When you think about a few of the very best brands on the planet like Google Adwords and Apple, they certainly value simplicity. A big part of the allure of Pinterest is its clean, uncluttered, and minimalist aesthetic.
With many consumers feeling burned out by a steady onslaught of info and ads that shout “look at me”, a number of the very advanced marketers are going the opposite way. The making attempts to tone-down their campaign messages and not overwhelm consumers with ballyhoo.
Maybe an article by Forbes said it best: “there’s a feeling that from the hyper-connectivity of our highly-digitized lives to the bright, brassy, complex sensory input signal we are fed regular, there isn’t any solution to carry on at this rate. Because of this, 2015 will probably be a year where the most successful marketing strategies will be ones which are not only straightforward in nature, but market goods and services which function to simplify the consumer’s life, or even merely their customer experience.”
6. Advertising Retargeting ROI Will Grow
It is a marketing strategy that’s actually caught on lately. By using browser cookies to monitor the sites that users see, in a nutshell, it operates. As soon as they leave a particular website, services or the merchandise they viewed will be revealed to them in ads across different sites.
It is pretty clear as to why this technique could not be quite so ineffective. Advertising retargeting works to improve overall conversions by reminding consumers of the item or service they viewed with just two percent of internet traffic converting on the initial visit. This keeps the merchandise along with the brand on top of the consumer’s head. There are still mental studies that have proven that acquaintance, which establishes trust and makes consumers more inclined to make a buy is created by simple exposure to brand names and symbols.
This could actually pay off in the future if there is no instant purchase. Because of the success that many marketers have had with advertising remarketing, there is an excellent opportunity that it’ll end up more mainstream in 2015-2016.
7-9. Cellular-Friendly aka “Mobile Content Strategy” Will Probably Be Required
As a result of prevalent (and rapidly growing) use of smartphones and tablet computers, it is essential for businesses to generate content that is accessible to mobile users. Based on Forbes, “86% of related apparatus revenue by 2016 will be tablet computers and smartphones.” Whether it is creating an alternative mobile variant of a web site or using web design that is reactive, it is vital that you give users which are browsing using a cellular device with a favorable experience.
Otherwise, it is not difficult to lose customers to competitors that have adjusted to this tendency. Companies that are not onboard are likely to endure as the shift from conventional PCs and notebooks to mobile devices continues.
There you’ve got it, my forecasts for the top seven internet marketing tendencies of 2015-2016. Did I miss anything? What do you really think about my forecasts? Leave a comment and I would like to know!