What is remarketing? With remarketing (or retargeting) be addressed to the site on other sites targeted visitors or customers. The displays can be adjusted accordingly and, for example, promote the offers that the visitor viewed, but did not buy. This remarketing is one of the advertisements that are not played due to the interests of the user due to the respective page content.
Sucessful remarketing processes takes place in three steps:
Look even at a second example: Visitors B has already laid a pair of running shoes to the cart, but the buying stops and leaves your site at this point. Him show top running shoes, how you did it at A visitor, gives in this case makes no sense: Visitors B has already decided on a particular model. Him so play advertisements of exactly this product or messages such as “What is happening today without shipping« made to persuade him to an early purchase.
Visitors C, however, has already bought. Him you can display, for example, complementary products such as sports socks or running pants.
What is remarketing with a Google AdWords Agency
What is Remarketing not? Remarketing is not an invention of Google. Rather, there are numerous providers such as “Criteo” or “Yoondo”. Typical billing models are to CPM and CPC basis. For the delivery of ads that mostly their own network is used.
Even Google does and takes it back to the AdSense partners, for search and the Display Network. Are there providers who have advantages in terms of personalization or handling – the world’s largest network, delivered in the ads and the former visitors can be addressed again, is not a bad argument. This closes the circuit through other providers for you, of course, not mutually exclusive.
But it still is happening much more: With the targeting option “similar audiences” can now also non-visitors will be addressed, which have the same behavior as the Surf defined target group. As the latest test Google Remarketing delivers in the search.
What Remarketing is so? A potential success booster, but certainly not a foregone conclusion:
AdWords – remarketing tag
AdWords – remarketing lists and custom combinations
Create remarketing lists – Google Analytics
AdWords Agency– remarketing campaigns
Remarketing in Search