One of the biggest mistakes that many companies have in their journey through the online world, is trying to drive traffic to your website, which is very popular. However, they do not worry about if the users who visit are really interested in their content. Not have worried segment and qualify these users visiting them, ie attract qualified traffic, users who are interested in the content of the web, and the end, in the product or service.
But what we consider qualified traffic and how to buy quality traffic? Are visitors to a website which by its nature or the mechanism by which they accessed the site, are considered to be interested in the content of the web, so it is a quality user.
This is a great beginner’s mistake in the digital world, to think that the more users visit your website will be better and have more business opportunities. The most important thing is to attract qualified traffic that can be converted. Therefore here you have to follow some strategies to attract qualified traffic.
Strategies to attract qualified traffic
As stated in another post, the quality content is very important to attract users who are really interested in our website. We must offer content that add value to visitors and eventually also be achieved retain these users.
The reader usually does not end up reading the article, so it is important to attract their attention with a headline that grabs your attention and tell you about that is the post. Also remember to use keywords for search engines to index the item as fast as possible.
Comment on other media (not forgetting always leave a link to your website), register in quality directories and uses social networks to disseminate your information. Furthermore, this strategy will also contribute to a positive SEO positioning.
It is important to bring out an improved SEO of your website, ie that you optimize the text, you use the appropriate titles keywords, H1, alt … There are many plugins that you can download for free that will help you improve SEO of your website.
Google gives great importance to the SEO friendly url, so use in achieving a good positions and therefore increase traffic to your website. Thus, using the keyword for and eliminates the urls preposiones inadequate.
With these tips you can attract qualified traffic to your website. But remember, a user stays on average 5 seconds on a website and if you do not find what you leave. It is therefore important to have a website with good usability and an attractive look, do not run away visitors.
PowerTraffick is a full service digital performance marketing company. We are a top PPC Agency that offers Google AdWords help from certified AdWords expert consultants and Pay-Per Click (PPC) campaign account managers.