AdWords

Google AdWords Help –

Other AdWords Resources:

• Paid Search Marketing
• AdWords Experts
• PPC Management
• Google AdWords Errors
• Google AdWords Guides
• Awords Upgraded URLs Primer
• AdWords Advanced Search Guide
• Google AdWords Quality Score Tips
• Google AdWords Conversion Tracking
• Google Remarketing for AdWords Guide

INTRODUCTION – A Guide to Using Google Image Ads

The platform supports displaying, editing, creating and managing of Google Image Ads (similar to the support for Text Ads).

USABLE FORMATS

Google image ads will be displayed in the platform. You can create and/or edit these ads just like text ads. We currently support the following image format, GIF, JPG, JPEG, PNG and the following ad sizes:

Common sizes:

• 120×600 – Skyscraper
• 160×600 – Wide skyscraper
• 200×200 – Small square
• 240×400 – Vertical rectangle
• 250×250 – Square
• 300×1050 – Portrait
• 300×250 – Inline rectangle
• 300×600 – Half-page
• 320×100 – Large mobile banner
• 320×50 – Mobile leaderboard
• 336×280 – Large rectangle
• 468×60 – Banner
• 728×90 – Leaderboard
• 970×250 – Billboard
• 970×90 – Large leaderboard

Other sizes:

• 1024×768
• 1024×90
• 120×60
• 200×446
• 220×90
• 240×133
• 250×360
• 292×30
• 300×100
• 300×31
• 300×50
• 300×57
• 320×480
• 425×600
• 480×32
• 480×320
• 580×400
• 750×100
• 750×200
• 750×300
• 768×1024
• 88×31
• 930×180
• 950×90
• 960×90
• 970×66
• 980×120
• 980×90

Note:

• Flash creatives (.SWF) will not be displayed at the moment in the platform nor can they be created. They however will be synced down, reported on and edited (Name, Display URL and Destination URL values).
• When uploading an unsupported image dimension size, you will encounter the following error: Invalid image dimensions. See help for valid image dimensions.

FILE SIZE LIMIT

Google’s current file size limit for image ads is 150KB, and is currently supported in the platform.

HOW TO BULK ADD/EDIT

There are two ways of uploading image ads:

1. Uploading Images In Image Library As A Zip File, Then Upload Another Bulk Sheet To Create Ads
2. Click the Admin link in the upper-right
3. Select the Templates sub-tab, then click the Image Library in the left-hand menu
4. Click the Bulk add/edit imagesin the left-hand menu
5. In the field Paste IMAGES information below, insert image name and image file according to the column header (Image Nameand Image File). Image name can be anything, but image file name needs to be exactly the same as the file name which you will upload in Upload Image Zip File in the next step
6. Go down to Upload Image Zip File, click Choose File, then upload images in a zip file. Ensure the images are notin a folder when compressed, as this will result in the error Image file could not be found after upload. Zip only the images by selecting the images you want to upload, then right clicking and selecting Send to (compressed) Zip Folder on Windows or Compress if you are using a Mac.
7. Click Process
8. When the images are uploaded, you can use them for ads
9. Click the Creativestab, then go to Bulk add/edit creatives in the left-hand menu
10. You can bulk upload in the same way as other bulk upload for keywords and creatives. Make sure to use headers below: Account Campaign Group [Creative Name] [Image] [Creative Type] [Status] [Display URL] [Click Through URL] [Destination URL]*
11. Under the Image column, you should use Image name, which you have used when you uploaded the image files in previous steps

*When your account uses redirect, use [Click Through URL]

1. Uploading Images And Ads All In One Bulk Sheet
2. Click the Creativestab, then go to Bulk add/edit creatives in the left-hand menu
3. Bulk upload the image files and ads at the same time, by using headers below: Account, Campaign, Group, Headline, [Image], [Creative Type], [Status], [Display URL], [Click Through URL], [Destination URL]*
4. Under the Image column, use the actual file namein this case, as the files are not named yet
5. Upload images in a zip file. All images need to be named exactly the same as the names used in the Imagecolumn above

*When your account uses redirects, use [Click Through URL]

Please note that if you use method B, images do not go to Image Library. That means the images won’t be stored in the same way as method A. So if you want to re-use the images, you need to upload them again in the same step.

MULTI-EDITING

You can also Multi-Edit actions on image ads for the following operations:

• Creative Edit – edit of Display and Destination URLs
• Destination URL (Find & Replace)
• Destination URL (Append)
• Edit Dimension Values

URL BUILDER FOR IMAGE ADS

As long as URL builder is set to build Creatives level URLs, URL builder works for image ads. You can read How to Set Up the URL Builder here

DISPLAYING IN THE GRID

In order to better sort and manage your Image Ads, Creative Size (e.g. 300×250, 728×90, etc) and Creative Type (e.g. Image or Text) columns are available for viewing, sorting and filtering in the Creative grid.

IMAGE AD EXEMPTIONS

If you wish you apply for an exemption for your image ads, you need to fill out a form found here https://support.google.com/google-ads/contact/approvals?origin=cluster. Google does not support exemptions for image ads in their API at the moment.

IMPORTANT INFORMATION

• Some operating systems such as Mac or Unix, or archiving platforms will keep the enclosing folder in the ZIP file. For example, if you’re uploading a ZIP folder that includes a folder called AAAand an image called gif, please use the following format for the Image column: AAA/XYZ.gif

COMMON ISSUES

• When bulk uploading image files, you may encounter the error message: Image file could not be found. This problem most commonly occurs when the uploaded image files are broken or corrupted in some way. If you see this error, you can either try re-upload these images or check their integrity and replace them if they are found to be corrupt.

oogle – Understanding Google Remarketing

INTRODUCTION

Remarketing is a way for advertisers to target visitors who have been to certain sections of the advertiser’s site. AdWords allows users to create Audience templates which are simply tags that are placed on desired sections of the website.

Users can then create campaigns to target visitors who have been to those parts of the website (or not). A simple use case is creating two lists (a landing page list and a confirmation page list) and then creating a remarketing campaign targeting all visitors who have been to the landing page but not the confirmation page.
It is worthwhile to note that these campaigns are always Content campaigns.

REMARKETING WITH THE PLATFORM

Marin currently provides all reporting for Audience-targeted campaigns at the campaign, group and creative level. We however do not provide PPC Audit Audience-level reporting within the app nor allow users to manage/create Audience lists within the app.

IMPACT

You can continue to create and manage audience lists within AdWords, and can log into Marin to view performance of these campaigns and make adjustments to creatives, bidding, etc.

SETUP

All Audience templates must be created within AdWords through the “Audiences” tab. Under this tab, the user can create a pixel for the template and determine cookie life for the Audience. After an Audience template is created, the user can map select campaigns/groups relevant to the Audience template.