Getting Ready for Black Friday: Campaign Best Practices As a supplement to Marin’s 7 Holiday Shopping Best Practices Guide and The 17 Digital MarketingTrends, Publishers, and Best Practices Every Retailer Needs to Know white paper, we have compiled some additional Adwords campaign best practices to help with your digital strategy during this holiday season. Landing page changes It is recommended…
Black Friday PPC Campaigns
Google Keyword Planner
Google Keyword Planner keyword Planner Google Keyword Planner is the new planner Keywords for Google and is actually a combination of old tools Keyword Tool and Traffic Estimator. The Keyword Planner Tool is focused mainly on creating topic ideation and traffic volume research for (Pay-PerClick)PPC advertising campaigns, Get Google Adwords help within the Google Search…
BAIDU Advertising Program
PLATFORM SUPPORT FOR BAIDU Which Baidu API version is the platform integrated with? The platform’s API is integrated with Baidu SMS API v3 and supports most of the calls (AccountService, CampaignService, AdGroupService, KeywordService, CreativeService). Which Baidu API features are supported by the platform? Linking new search campaigns to the application. Daily cost and revenue reporting,…
Marin Professional Tracker
INTRODUCTION Setting up revenue tracking involves placing a small snippet of JavaScript code on all landing pages of your web site (including pages in between the landing and conversion pages), and additionally, a hidden data field on the conversion “Thank You” page. These elements track the source of a click from the publisher through to…
10 best KPIs
Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should…
Yahoo Ads Japan
Yahoo! Japan – Linking Yahoo! Japan Accounts with the Platform Introduction The following are required account credentials for using Yahoo! Japan in our platform: Account ID Application Account ID Password Important: You won’t be able to link your account into the platform with your password if it’s only associated with your publisher login. Please make…
Bing Ads
A Guide to URL Migration for Bing Enhanced Campaigns in Marin PPC Advertising Management Software INTRODUCTION In 2014, Bing Ads combined tablet and PC/laptop campaigns, while smartphone campaigns remained separate. Starting on March 23, 2015, Bing Ads will begin unifying device targets, essentially removing the option to target mobile vs. desktop/tablet. In preparation for this change,…
Conversion Pixels Facebook
A Guide to Using Conversion Pixels in the Facebook Wizard INTRODUCTION Conversion tracking can help you measure return on investment for your Facebook Ads by reporting on the actions people take after your ads are served. You can create pixels that track conversions, add them to the pages where conversions happen, then track these conversions back to…
Mobilegeddon Google 4-21-2015
Mobilegeddon 4-21-2015 Google is goling to alter the way in which its internet search engine suggests sites on PCs and smartphones in a change that is likely to swing where huge numbers consumers of people store and discover information. Tuesday, the modified method, planned to become launched, may prefer sites that Google identifies as…
Read-Only Access Webmaster Tools
Overview Webmaster Tools is a free service available through Google Adword Expert which allows site administrators to monitor and maintain their website’s presence throughout search engine results. The data it provides helps refine your marketing strategy and optimize your website’s performance. You can safely share access to your Webmaster Tools data with outside users…
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