Cannabis has become a growing industry, and its legalization in many states has allowed many businesses to thrive. One of the biggest challenges that cannabis dispensaries face is advertising their products, particularly on Google Ads. In this article, we will explore the reasons behind this restriction, how it affects cannabis dispensaries and alternative advertising strategies…
AdWords (CTR) Click-Through Rate A/B Testing Your Ad Creative
How to Increase Your Click-Through Rate As competition steepens for most sectors of our new digital economy, online marketing and paid search has rapidly developed into a backbone for success. Higher click-through rates are quite significant for any AdWords campaign. High CTR values do generate more traffic at a cheaper cost to your digital ads….
Maximize Your PPC Conversions with Effective A/B Testing
Pay-per-click (PPC) advertising can be one of the most successful marketing tactics, but it can also be one of the more expensive parts of your campaign. Testing your ads regularly helps you make sure that you are maximizing the number of conversions and getting the most from your PPC budget. A/B testing your PPC ads…
23 Content Strategy Questions
Thousands of blogs write it: content marketing is the trend of 2015-2016. Exaggerated? I do not think so. Google is, after all, increasingly able to estimate content value. For online to ensure a bright future, so you better start making valuable content. But what’s that valuable content? And how do you do that? Three,…
SEO Strategy
Develop a SEO strategy (SEO): Place in the SEO online marketing strategy The vast majority of Internet traffic comes from the major search engines: Google, Bing, Yahoo! This is especially true if you do not or very little budget to invest in Google Adwords help for example. The contribution of search engines through SEO is…
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