The Facebook Message Booster is a dedicated social media management tool aimed at streamlining Community Management (CM) processes and paid Media content promotion.
The Message Booster provides the following key features:
Message Booster has been specifically tailored to answer the following needs:
* Note: these features are available for Facebook and will be coming soon for Twitter.
Advertiser / Media Plan creation
Message Booster can be activated for any Facebook or Twitter account linked with the SocialMoov platform (see: linking an account with the platform).
Once your account is linked with the platform, you will first need to create an Advertiser (see: creating an Advertiser). We advise to give it a customer- or brand-specific name.
You will then need to create a dedicated Media Plan (see: creating a Media Plan) that will harbor all your Message Booster campaigns.
Note: it is important that you choose the right objective for your Media Plan. Post Engagement will be the right objective for most classic CM campaigns with a branding objective.
Capping, Restrictions & Default Bid
Click on the Message Booster tab to unfold it and activate capping, choosing between the 3 options: per message, per month, and global.
Note: budget capping is only applied to users defined as ‘Community manager’ in the UI (see: user access creation). The chosen capping is applied on each page or handle separately.
While logged in as an Admin (see: Roles), access the Config > Users menu at the top.
As you select Community Manager in the list of roles (drop-down menu), you will see the restrictions at the bottom.
Note: only people using Message Booster with a “Community Manager” role will get the restrictions. Admins will still be able to access all disabled features.
Once an Advertiser / Media Plan have been created, budget capping is in place, roles are defined and restrictions enabled, Message Booster can be activated at the Media Plan level.
On the left-hand panel: click on “Message Booster” then “Activate”.
The page selector drop-down menu will let you choose between any pages linked with the advertiser account used during for the Media Plan creation.
It lets you work on several Facebook Pages or Twitter accounts from the same interface.
This section gives you key insights on the selected page / account:
This section lets you create and manage rules, audiences, as well as display options.
=> Hide unpublished posts to only display published content (ticked by default, meaning you need to un-tick this option to display Dark Posts or Tweets).
=> Show only boosted posts trims down the post / tweet feed to promoted content only (useful to have a quick look at campaigns currently running).
=> Show only posts +50 likes (Facebook-only) lets you view posts with over 50 likes only, ensuring you only see content with significant organic engagement.
Lets you create content straight from the Message Booster interface.
On Facebook, the following post types can be created (published or unpublished):
On Twitter, you can create Promoted Tweets (with image or not), in regular published mode or unpublished (Dark Tweet).
Feed containing all the posts / tweets that can be found on a given page, with the most recent item listed first.
It will only display the most recent items by default, but you can load more posts / tweets (batches of 20) by clicking on the “Load next 20 messages” button at the bottom of the feed.
Each item on the list will display key info and metrics by default:
Clicking on “Details” will unfold a tab with additional information (Facebook only) such as:
Note that for both Facebook and Twitter, there is an “Export” icon (arrow icon) that will allow you to export all post / tweet data into an Excel CSV file.
The Boost Button lets you promote your content at will. Simply select which post or tweet should be sponsored and hit “Boost”.
On the main interface, you will be able to define key criteria such as a budget, selecting one or several audience(s) and pick a bid optimization metric.
Both Facebook and Twitter will also let you choose a diffusion mode: Standard or Accelerated.
On top of these standard criteria, the system lets you pick a campaign type among 3 options, fitting various objectives:
1) Always-on campaign
This is the most standard campaign type. You campaign will run between the defined start date and hour (immediate or in the future) and the end date.
The Facebook / Twitter algorithms will try to spend the budget you defined within the chosen timeframe, provided it’s long enough (at least 45 minutes) and your Audience has enough Reach (we advise it to be over 100K at least).
2) Scheduled campaign
Define triggers by hour/day on a timeline, in order to fit a specific media planning for instance. Your content will be played/paused as many times as needed to match the selected diffusion periods.
3) TV sync campaign
TV sync campaigns are based on the SocialMoov-exclusive MediAmplify technology.
On a given market, our system is able to parse a selection of TV channels* and automatically provide a list of all TV spots currently being displayed on those channels in the given country.
*Only available in France at the moment, only for Facebook campaigns. Additional channels and Twitter support are coming soon
In order to plan a TV sync campaign, follow the steps below:
The final step is to define a budget per trigger.
Important: budgets per trigger must be calculated in relation to your overall budget defined early on at the top of the “Boost” pop-in.
The number of triggers you will generate will be calculated on the difference between your budget per trigger and your overall budget.
For instance, if you have an overall budget of 2000€ and define a 200€ budget per trigger, you will generate 2000/200 = 10 triggers.
It is very important that you keep in mind the fact that you won’t be able to define an overall diffusion period for all your triggers, to make sure you cover a whole week for instance.
Instead, the diffusion period will be determined by the number of times the TV spots you selected are aired vs the number of triggers your budget allows to generate.
(It means that if the TV spot you selected is displayed 7 times day and you have defined 14 triggers, your post will be promoted for 2 days).
PowerTraffick is a full service digital performance marketing company. We are a top PPC Agency that offers Google AdWords help from certified AdWords expert consultants and Pay-Per Click (PPC) campaign account managers.