Google Murdered the Right Rail Text Ads

Earlier this week, Google confirmed that it will discontinue showing text ads on the right rail of desktop search results.

We’ve always felt that retailers are almost always going to see a higher ROI with Shopping than with text ads, so this shouldn’t be very impactful from a pure conversions standpoint.

But for brand advertisers – who typically have PPC management budgets weighted away from Shopping – the drop in impressions could be significant when this takes full effect, especially for those with large non-branded text campaigns.

We have a great breakdown of how advertisers can proactively deal with the PPC agency change here.