Marin Professional Tracker

INTRODUCTION

1. Click the Admin tab.
2. Click the Tracking sub-tab.
3. (Optional) If you are already on a different tracking source (ie. Publisher Tracking or Google Analytics) Click on the Tracking Source link at the bottom of this screen.
4. From this Conversion Tracking settings, select Use Marin Tracking.

HOW TO USE THE MARIN PRO TRACKER SETUP WIZARD

1. Base URL: First enter in a default base URL to help resolve keywords without destination URLs. Once a base URL is inserted here, click Save.
2. Landing Page Snippet: Click “Show Snippet” to see ths landing page code.
   1. Copy and paste this snippet at the bottom of every landing page on your website. When users land on these pages with the Tracker landing page snippet implemented, Tracker will see this as a “click” and capture all user details.
   2. To verify that this code is correctly on the page: first visit a landing page that has the code implemented. Wait one hour, and then click “Verify” to see if the data has been processed correctly.
3. Confirmation Page Sniipet: click “Show Snippet” to see the conversion page code.
   1. Answer the following question if you are keeping track of revenue for conversions, or only conversions (no revenue)
   2. Answer the following question if you will provide an Order ID for each conversion to prevent duplicates
   3. Copy and paste this snippet at the bottom of every confirmation page or “Thank You” page that is displayed after a user has converted on your website. The highlighted text are currently just placeholders (ie. @REVENUE@ and @ORDER-ID@), and should instead be dynmically populated values inserted server-side. When users land on these pages with the Tracker conversion page snippet implemented, Tracker will see this as a “conversion” and capture all conversion details.
   4. To verify that this code is correctly on the page: first make a conversion and land on the confirmation page that has the code implemented. Wait one hour, and then click “Verify” to see if the data has been processed correctly.
4. URL Parameters – Once the above 3 items have been completed and verified, Marin will append tracking parameters to your keyword, creative, and product target URLs.

 IMPORTANT INFORMATION

• To verify the Tracker snippet implementation, you need to have at least one campaign linked to Marin.