16+ Surprising PPC Statistics on Pay Per Click Management Trends in 2016 and 2017 – 2018 / 2019
Search Volume for “PPC” on Google has decreased by 88% since June 2004.
‘AdWords’ Google Ads trends search volume has gained 39%.
Mobile devices account for 53% of paid-search clicks – Just one more cause to optimize your campaign for mobile advertisements.
Cell phone listings work: 69% of searchers that are mobile call a business straight from Google Search
Yes, 36% of searches on Google are associated with location
The keyword “insurance” is the most expensive keyword: Prices on average are over $59 per click! “loans” and “mortgage” would be the next highest in CPC (Cost Per Click) spend at around $30-6/click
Google’s cost per click truly dropped by 13% in Q4 of 2015 while -Bing’s grown by 6%
The top 3 paid advertising spots get 46% of the clicks on the page
The first Google AdWords ad goes back to year 2000 also it had been for live mail order lobsters
AdWords Statistics 2016
At least 96.4% of Google’s total revenue comes from digital and display paid advertisements
Businesses make on average $3 in revenue for every $1.60 they spend on AdWords
12% year-on grew -year in the fourth-quarter of 2015 and that number is expected to double by the same fiscal quarter in 2016-2017.
2016 PPC (Pay Per Click) Cost Per Click (CPC) Trends
Payday lenders (see Google AdWords PPC Advertising Ban of Pay Day Loans) pay from almost $5 to nearly $13 per click in Google AdWords for keywords
90% of Google AdWords suspensions can be prevented and of the over 1 million suspended AdWords accounts and campaigns can be set back to good standing by experts.
Expanded Text Ads allow 50% more ad text with their 80 Character Limit
Statistics showed more than 33% consumers of online video display advertising with sports content report that they planned to watch the 2016 Summer Olympic Games in RIO .
33% online video advertiser targets would watch offline television – Retargeting Trends
2017 Pay-Per Click (PPC) Stats
“SEO” still gets 600% more searches than “PPC” on Google trends, AdWords sees 29% less search than SEO – SEO statistics
Lists posts on average receive 74% more links than any other content type. (Infographics recieved 62% more backlinks)
PowerTraffick is a full service digital performance marketing company. We are a top PPC Agency that offers Google AdWords help from certified AdWords expert consultants and Pay-Per Click (PPC) campaign account managers.