PPC Statistics and Trends

updated 09/11/2024

PPC Statistics 2024-2023

• Google Ads in the first position get a 7.94%  average CTR.  – (source)
  
• A Google search ad in the 4th position receives a Click-Through Rate of 1.2%. (source)
• Businesses earn on average $8 for every $1.60 spent on Google Ads campaigns. (source)
• The average ROI (return on investment) for PPC spend is ~200% (source)

Pay Per Click Stats 2022-2021

1. The average paid search advertising CTR of an ad in the 1st position is 7.94%
2. 90% of AdWords suspensions can be fixed

16+ Surprising PPC Statistics on Pay Per Click Management Trends in 2022-2021 and 2020,2016 and 2017 – 2018 / 2019

1. Search Volume for “PPC” on Google has decreased by 88% since June 2004.
2. ‘AdWords’ Google Ads trends search volume has gained  39%.
3. Mobile devices account for 53% of paid-search clicks – Just one more cause to optimize your campaign for mobile advertisements.
4. Cell phone listings work: 69% of searchers that are mobile call a business straight from Google Search
5. Yes, 36% of searches on Google are associated with location
6. The keyword “insurance” is the most expensive keyword: Prices on average  are over $59 per click! “loans” and “mortgage” would be the next highest in CPC (Cost Per Click) spend at around $30-6/click
7. Google’s cost per click truly dropped by 13% in Q4 of 2015 while -Bing’s grown by 6%
8. The top 3 paid advertising spots get 46% of the clicks on the page
9. The first Google AdWords ad goes back to year 2000 also it had been for live mail order lobsters
   1.  AdWords Statistics 2016
10. At least 96.4% of Google’s total revenue comes from digital and display paid advertisements
11. Businesses make on average $3 in revenue for every $1.60 they spend on AdWords
12. 12% year-on grew -year in the fourth-quarter of 2015 and that number is expected to double by the same fiscal quarter in 2016-2017.

PPC Facts 2023-2022

2016 PPC (Pay Per Click) Cost Per Click (CPC) Trends

• Payday lenders (see Google AdWords PPC Advertising Ban of Pay Day Loans) pay from almost $5 to nearly $13 per click in Google AdWords for keywords
• 90% of Google AdWords suspensions can be prevented and of the over 1 million suspended AdWords accounts and campaigns can be set back to good standing by experts.
• Expanded Text Ads allow 50% more ad text with their 80 Character Limit
• Statistics showed more than 33% consumers of online video display advertising with sports content report that they planned to watch the 2016 Summer Olympic Games in RIO .
  • 33% online video advertiser targets would watch offline television – Retargeting Trends

2017 Pay-Per Click (PPC) Stats

•  “SEO” still gets 600% more searches than “PPC” on Google trends, AdWords sees 29% less search than SEO – SEO statistics
• Lists posts on average receive 74% more links than any other content type. (Infographics recieved 62% more backlinks)

Sources – Paid Search marketing CTR by KeyStar Agency