In this easy to digest article you can learn how to go about fixing your own Google AdWords account suspension or you can request our Google AdWords suspension analysis and we can tell you if we can fix your suspended AdWords account for you for a small fee. If your PPC advertising needs are time sensitive… please request our free AdWords Suspension Account Audit below we can usually have you back and running within a week, other wise skip on to try and get your PPC campaigns running again.
If you fill out the form above a PowerTraffick AdWords expert will:
No matter the violation it is possible to fix most accounts that are still allowed to advertise on the AdWords platform. Google does state that “account suspensions are so serious that we may decide that we can never accept advertising from you”. However we have found the vast majority…atleast 90% are easily fixable and can be successfully resolved so your ads will start running again.
This page will explain many common reasons for AdWords suspensions and how to fix the issue and lift the suspension. If you do not want to do all the research and work we do offer our Get Back on Google AdWords Suspension Repair Services where we will take care of the entire process quickly.
We also provide some helpful AdWords tips to avoid future suspensions as well.
First you need to log into to your AdWords account so you can read the “suspension notification” to learn which type of suspension you will need to repair.
Alert you do not have to attempt to undo a suspension you can opt to cancel your account and request any outstanding refunds. However, you will lose all account history and spending “credit”. This means no matter what to start over will cost you more in advertising fees until you dial it in.
In most cases with more than $10k in lifetime spend it is assuredly more cost effective to attempt to fix an AdWords suspension than to start over in a new account.
Google AdWords Suspension Avoidance Tips
Many years ago I worked in the AdWords Help Support team at Google.
Being in contact with the customer daily problems allows me to share with you the typical mistakes not to make when you use Google products, or consult the service providers.
For beginners with AdWords, here are the key lessons, frequency of problems:
Your Google Account is the key to accessing all your services: AdSense, AdWords, Gmail, Docs, etc etc … Webmaster Tools
Thousands of accounts hijackés every day, so it is good to protect capital, to never give their password. Google will never ask for your password either by email, or telephone, nor by anything and this applies to all online services. Even if you go through an agency, a cousin, your son you should not share your password. It is possible to create identifiers for multiple users.
Also, if you use a provider, be sure to request access (administrator) in the created account. The real pros should hide anything: if the work is good, the customer must see. It is important to start the conversation with your provider on this, it will lead inevitably more transparency.
You also avoid complications if ever a director is not / no longer available. Remember that access and changes of payment must be made by an administrator.
It is staggering to see the number of PPC management agencies with all their customers in the same AdWords / Google account. Often AdWords accounts are suspended because they do not respect the rules of AdWords. The suspension is generally applied at the account level, so all customers have more traffic overnight.
Also, for many technical reasons, it is best to have an AdWords account per site. The same logic applies for Analytics accounts. Technically it easier system to separate the data if they are on different accounts.
Better not put all your eggs one basket and years create an AdWords or Analytics account per site. This avoids technical complications and unpleasant surprises.
The accounts of suspensions are never good news: it is a loss of revenue for Google and for the advertiser. Google offers many resources on regulations & announces these changes in different ways.
First, the warnings are regularly sent to the email addresses specified in the preferences of your AdWords account: read! Despite the rather explicit items, customers are never aware (and therefore always edgy), in fact they receive but do not pay attention. Then, many ads are made directly into the AdWords account, or through official blogs.
The internet is full of tips and rumors gleaned here and on all subjects. It is important to understand that each AdWords account is as unique as the results pages (SERP) of Google. Thus a strategy that works for an account, will not necessarily have the same success for another.
The quality score (quality score), specific to an account, has a huge influence on how the ads will appear. Thus the auction, the account structure and history can not be compared from one account to another.
Also, you will regularly see articles on blogs / forums about unhappy customers because they can no longer use Google services. Here I want to be clear: the more people are upset, they are more poorly honest. A site with real added value will never be suspended. However, some areas are nests trouble: clairvoyance, finance, work at home etc. are often charlatans.
Google does not take gloves to these sites, but for the sake of customers.
The AdWords account structure is often overlooked by beginners. Ie the organization of campaigns, ad groups, keywords and ads together. In the long run, this is the most important factor in your ROI or return on investment.
The reason is simple, a good structure brings a good level of quality (Quality Score) and therefore a low level bid for keywords. More QS is, the better your ROI. So build your campaign by organizing it. Good practice is often slavishly imitating the structure of your site, focusing on products and services.
Google offers different types of support for different client types. I know the first question is often ‘do I have a dedicated account manager.’ Google offers this type of support for customers with a high development potential and it usually lasts for a quarter.
For most customers, customer service is ample and powerful. For paid products you will often have phone support, other income almost all offer email support.
For AdWords, I recommend you make a phone call to customer support when you are in doubt or need assistance and ask for insights into the account suspension.