Elevate Your Search Engine Marketing Efforts with Complete Consulting Solutions
Make the most out of your ad spend and get the results you need with the help of certified expert PPC professionals from PowerTraffick.
- Experienced and dedicated in-house consulting
- Tailored solutions by a trusted partner
- Thorough and easy-to-read reports
We’re the partner who can help you uncover the weaknesses of your current paid ads campaign and find solutions that lead to better numbers and a better ROI.
[Let’s Discuss Your PPC Needs]
Let the Pros Help Drive Organic Traffic to Your Website
Without expert help, pay-per-click (PPC) search engine advertising may seem like throwing things at the wall and hoping that something sticks. You end up wasting money with little to show for it. With PowerTraffick, you can get the right guidance and solutions that help you maximize ad spend and get the results you need.
We follow a systematic process that has resulted in success over the years.
- Identify the target audience to create highly targeted ads.
- Attract new customers that are ready to convert.
- Drive traffic to your website and social media pages while staying within budget.
Each step in this process is tailored based on your unique needs as a business. Thankfully, our extensive experience in search engine marketing, PPC, and the Google advertising platform allows us to create these customized solutions with ease. We’ll be there to help you increase traffic, convert leads, and grow your revenue. Get in touch with us today, and let’s discuss our offerings — no obligations or hidden costs.
An Established Google Partner Working on Many Ad Types
Let’s help you double, even triple, your Google Ads ROI!
With our PPC blueprint and proposal, we address your biggest SEM challenges and give you the results you’re looking for.
Request an Estimate
No two businesses have the same needs, so we’ll work closely with your brand to assess past campaigns, website performance, and your specific goals. Ready to start? Fill out our form or contact us today to start the discussion and get a quote.
Google Ads Expert Consultants
Google Ads Expert Consultants
Our Comprehensive Google Ads Consulting Solutions
What’s included in our complete consulting services? Everything you need for your next SEM campaign. These solutions include the following and more.
Analysis and Implementation of Paid Campaigns
If you’re currently deploying a paid search ad campaign, our Google advertising consultant can step in to assess and determine its strengths and weaknesses. We also check for any missed opportunities or poorly structured campaigns. With these evaluations, we can provide guidance, tips, and best practices to improve your campaign. You could also choose to let us take over and manage your existing campaigns.
Google Search Network Advertising
We help you gain an understanding of the Google Search Network so you can leverage the search-related apps and web properties. With our help, your ads will appear not just on Google search pages but also on related websites that your audiences visit. This helps you maximize your reach and gain additional impressions in the places that matter most.
Testing Google Ad Variation
As experts, we can help you test ad variations to see if they work on other platforms and channels. This way, you can make small copy changes that help your ads work better on each specific platform.
Comprehensive Reporting
We regularly provide in-depth reports to help you get a full, easy-to-understand picture of your search engine advertising campaigns. These reports can come in various formats, and we even conduct one-on-one meetings to facilitate communication regarding the complexities of the report.
Helping You Achieve the Results You’re Looking for
Since it is the biggest search engine on the web, it makes sense to use it get more impressions and conversions to your website. PPC, in particular, helps you get preferred placement and increased visibility. However, it takes knowledge to learn how to use the platform correctly. As your knowledgeable consultants, we help you navigate the platform and maximize its features so you can focus on running your company while still maximizing your ad spend.
Understanding Google Ads
Google Ads is the search engine’s platform for PPC advertising. Originally called AdWords, the website allows brands to pay to appear on top of search engine results pages (SERPs) and the search network. You only need to pay if someone clicks on your ads in such a model, allowing you to control how much you spend on a campaign.
The Advantages
Here are a few reasons why this marketing element should be included in your SEM strategy.
- 5 billion daily search queries
- 5 billion interactions
- The first three ad spots get 40% of all clicks.
- 98% of people who make search queries will click on websites on the first page
- The platform allows for full control over your daily spend to your maximum bid
- You can adjust your monthly budget for each keyword depending on the ads performance.
Creating Specific Performance Goals
As your consultants, we recommend that you set specific performance goals to help you create more target ads. Do you want people to shop online or visit your physical store? Do you want your audience to sign up for a newsletter or join a webinar? These questions help you determine the results you want and features that help you achieve these objectives.
Ways To Bid for Clicks
Once you’ve determined your paid search campaign goals, you’ll need to bid on the type of cost metric that helps you achieve your objectives.
- Clicks: A cost-per-click (CPC) campaign only charges you for every click on an ad.
- Impressions: Since you’re only paying for impressions, a cost-per-click (CPI) campaign is better for introducing new products or boosting brand awareness.
- Views: Cost-per-view (CPV) bidding charges you on interactions for your videos, such as clicking on CTA buttons or banners.
- Conversions: A conversion can be anything from a user buying a product or signing up for a newsletter. Hence, cost-per-action (CPA) bidding is the best approach if conversions are your goal.
FAQs
Which bidding strategy is the most effective?
It all depends on your intention, especially with how far you want your target audience down the sales funnel. Let’s say that you bid on a broad keyword phrase like “niacinamide for skincare.” At this point, you will get more interactions from people who are just starting their research on the topic. They may not be willing to buy yet, but you can employ strategies that help capture their information and turn them into leads. For example, leverage retargeting software to bring them back once they’re further down the sales funnel.
On the other hand, bidding on a long-tail keyword phrase like “niacinamide morning cleanser for people with sensitive skin” will likely make your ad appear in far fewer results. However, these search engine users who are making queries will likely be near the end of the sales funnel and are more inclined to convert into a sale. They have higher intent and are thus more serious buyers.
Thanks to the higher chance of conversion, long-tail keywords are generally more expensive than short ones. As such, you’ll want to strike a balance to reach your target audience and make them perform an action without eating up too much of your ad budget.
Why should I?
The company has a market share above 90%, making it a juggernaut in this industry. As such, it has a wide ad network for display ads — the largest in the world. Another thing to note is that most of their total income comes from advertising, which incentivizes the company to improve its offering continuously. Finally, there’s the fact that other tools, like Analytics, can provide data about ad performance at a glance. It becomes significantly easier to assess the performance of campaigns and pivot strategies to conserve ad budget.
Combined, all these factors makes this type of marekting indispensable for any brand that wants to advertise and convert online.
How does the Quality Score system work?
The Quality Score system is the diagnostic tool that measures the success of your campaign. After assessing various factors of your ads, the platform gives you a score showing how well you’re doing compared to other advertisers. The scale is 1 – 10, with 1 as the worst performance and 10 as the best.
Achieving a good Quality Score is one way to improve the performance and profitability of your paid ad campaign. A score between 7 – 10 shows that you will reach more customers and increase your ROI. Plus, an excellent score can help reduce ad spend while giving you higher exposure. You get more clicks without having to raise your bid.
The Quality Score tool examines each of your keywords and assigns a score. The higher the numbers, the higher your rank on SERPs and the lower the cost per click. Here are a few of the factors that the tool considers.
- Relevancy of your Google ad to the search query
- Relation of the ad to the associated landing page
- Connection of the Google keyword to the ad group
- The ad’s historical click-through rate (CTR)
- Overall performance of your account
Based on these factors, it’s unsurprising that the Quality Score system is rather complex. Regular business owners, and even marketing teams, may not have the required know-how to navigate the criteria and achieve a high score. Thankfully, the consultants of PowerTraffick are here to help you maximize your score with strategies such as the following.
- Segmenting campaigns by using smaller, more targeted ad groups that enhance your ad’s relevance.
- Optimizing your ad copy to help increase your CTR and lead more audiences to take action.
- Optimizing your landing pages for better engagement.
- Reducing website load times for improved user experience.
What makes a successful Google paid ad?
Several factors go into a successful paid ad. One of the most significant ones is actually your landing page. This is the webpage your target audience redirects to after clicking the link. As such, the landing page needs to have various elements and features to help with ranking and user experience. These include targeted keywords, concise messaging, and enough information for the visitor to know the next steps. They could sign up for a newsletter, register for a webinar, or visit your main website to learn more about a product. If done right, your landing page can increase your campaign’s conversion rate as well as the quality score.
After creating a landing page, the next step is creating the copy for your ad. This is the text that readers will see on SERPs and other pages that host display ads. To create a successful ad copy, you’ll want to include a compelling, attention-grabbing headline, SEO-rich content, and a message that appeals to customers. Don’t forget to add a persuasive call-to-action that tells your prospective customer what to do next.
Are They Effective?
On a personal level, you may have encountered these ads before and simply feel annoyed. In such cases, the ad may have missed its mark because of poor targeting or a variety of other reasons. However, it has proven its effectiveness repeatedly, as seen in its performance metrics and the ROI it provides to businesses. Given how advertisers continue to leverage it for their PPC campaigns, it’s safe to say that the platform remains as effective as ever for paid campaigns.
It it affordable?
It’s unavoidable that some long-tail keywords have high per-click costs. However, Google Ads is generally cost-effective with the right strategies. For example, run out of budget for a long-tail keyword for a particular month. You can instead set your focus on broader keywords to gain more insight into your target audience instead of making conversions. You can also use the data on which keywords take the fastest to reach the last of its budget to learn which one to prioritize.
What makes it different?
There’s no difference except for the fact that AdWords was the original name before it rebranded. The “words” became too limiting as the company began expanding its advertising services on videos and remarketing efforts. Even so, display ad copy remains a core service on the platform.
What Our Consultants Can Do for You
Rely on us to provide guidance in the following areas. If needed, we can take over the operations and manage them so you can focus on other aspects of your business.
- Keyword Research
- Paid Search Budget Analysis
- Landing Page Creation and Optimization
- Competitor Ads Analysis
- Google Ads Campaign Planning and Execution
- Copy Reviews and Modification
- Conversation Rate Analysis
- Bid Adjustments
- Daily Management by a Google Partner
- Overall Digital Marketing Strategy
- And More!
AdWords Vs Ads
They are both Google’s paid search and display advertising platform. It is the single largest digital marketing area that you need expertise in. One way to find the best Google paid search consultant is some one that shows up in your searches for both. It is a quick way to see if they have been around for a while which provides experience, and if they show up for both its probably safe to say they have the expertise to help your firm with online advertising.
As specialists we are able to help you with account setup and management as well as Google AdWords consultants services to offer a full-service solution to your brands needs.
As consultants we can help you vette your current management team, manage your in-house PPC managers or consult on the best path to take. This can be keywords research, campaign strategy and setup or bidding strategies.
Google AdWords Agency
Enjoy our recognized expertise in Google AdWords to boost your company’s performance.
PowerTraffick is a Pay Per Click Management Company and certified Partner. We follow and innovate all Google pay per click best practices. You Name It: Search, Display, YouTube, Remarketing, Google Shopping, Google Analytics… all are part of our Google AdWords expertise and we manage your paid search advertising campaigns from top to bottom.
Your one-on-one account manager is certified (PPC) Pay-Per-Click consultants which means they surpass all official AdWords (Google Ads) marketer training.
- Complete market management of your paid search campaigns
- Ad Extensions for more traffic
- Conversion Tracking
CREATION OF BANNERS
- Type of ads: We can create all kinds of banners, illustrated or richmedia
- Formats: All advertising formats are available and meet the requirements of the IAB for display advertising
- Videos: Making videos with Google Video Ad Builder or use one of our specialized partners
- Dynamic Ads: With your Google Merchant Center account linked to your AdWords account, we can parameterize dynamic ads to highlight your products directly
PowerTraffick is a full service digital marketing company. We are a top PPC Agency that offers Google Ads (AdWords) help from certified Pay-Per Click (PPC) expert consultants and campaign account managers.