Google Ads Statistics

September 9, 2022

Google Ads Stats for 2025-2024

Updated 11-22-2024

Staying on top of the latest stats can be the deciding factor in leveraging the power of Google ads and improving your online advertising. Even in 2024, many marketers still face challenges like getting more clicks without the added ad spend, targeting the right audience, and improving sales rates.

If you’ve been dealing with similar struggles, these fresh numbers may point you in the right direction. Here are the latest Google ads statistics 2025-2024:

63% of users have clicked on a Google ad.
Mobile PPC ads are five times more effective.
Paid ads can increase brand awareness by 33%.
Personalized ads boast a 30% higher sales rate.
24% of non-genuine clicks are from bots.
Ads can influence 90% of purchasing decisions.
80% of users click on Google ads with a business location.
Conversion rates for Google ads are 3% to 6%.
The average ROI for Google ads is 200%.
AdWords average CPCs range from $1 to $2.

63% of Users Have Clicked on a Google Ad at Least Once.

Google Ads Statistics 2025-2024

First, how popular are Google ads among users? 2024 data suggests that 63% of users have clicked on an ad on at least one occasion. With this statistic, it’s no secret that you’ll automatically get some traffic to your site just by implementing your paid search campaign on Google.

But, as we all know, there are mobile users and desktop users. So for whom do you optimize your Google ads? The next statistic may have the answer.

PPCs on Mobile Are Five Times More Effective Than on Desktop.

The lion’s share of desktop searches happen on Google. However, when it comes to getting clicks, your ads shouldn’t be optimized for desktop users — you should target mobile users.

According to Marketing Dive, mobile PPCs are five times more effective on mobile than on desktop. We can attribute this to several factors. However, the most salient one seems to be that mobile users are the ones who are more likely to seek products and services rather than information.

Beyond Buying: Paid Ads Can Increase Brand Awareness by 33%.

If you thought that paid ads exist solely to drive clicks and purchases, this next statistic will prove otherwise.

Contrary to popular belief, paid ads can also be used to help develop your brand. In fact, these ads can enhance your brand awareness by as much as 33%.

This means that even if your ads aren’t getting the clicks you want, you can position yourself ahead of the competition just by having them in place for online users to see.

Ads Are 30% More Likely to Lead to Conversions If They’re Personalized.

Users skip ads that they feel don’t meet their needs or speak to their search intents — and the numbers prove it. According to Demand Sage a Google AdWords agency, up to 94% of users are likely to skip paid search ads.

Luckily, there are ways to maximize the number of clicks you get, and one is personalization. By personalizing your ads, they will be 30% more likely to get clicks.

Of course, clicks are only productive when they’re from genuine sources. On that note, the next statistic shows why you should look beyond the number of clicks your Google ads get.

Google AdWords is Google Ads

Bots Are Responsible for up to 24% of Non-Genuine Clicks.

If you’ve been deploying PPC ads for any amount of time, you’re likely no stranger to click fraud. Of the many factors behind this form of fraud, bots contribute to 24% of all incidences, generating non-genuine clicks.

While eliminating bot fraud is next to impossible, there are ways you can mitigate it and stop it from draining your ad spend. Some measures include conversion tracking, IP exclusions, and setting up geo-tagging.

Other anti-fraud measures you can set in place include:

Google Ads’ Click Fraud Protection
Audience segmentation and retargeting
Using CAPTCHAs on your landing or product pages

With these anti-fraud security measures in place, you’ll reduce bot-generated traffic and keep bots from burning a hole through your PPC budget.

Ads Can Influence 90% of All Purchasing Decisions.

When it comes to successful ads, it’s all about the law of averages and being at the right place at the right time. Your ads can bring you a step to a conversion when they meet a user who’s on the fence about buying something.

According to Tech Report, Google ads influenced 90% of buying decisions. This means that ads serve a critical role when your ultimate goal is prompting a sale or call.

80% of Users Are More Likely To Click on a Google Ad With a Business Location.

Are you looking for a way to instantly stand out and draw clicks? A simple trick would be to add a business location to your Google ads. By doing so, you’ll enable your ads to attract more clicks — and the numbers prove it.

2024 data from Enterprise Apps Today suggests the effectiveness of business locations in ads. According to the data, 80% of users are more likely to click ads when they see a business location in it.

Average Google Ad Conversion Rates Are Between 3% and 6%.

What makes an effective ad? Look at its conversion rate. According to Data Box, the average Google Ads conversion rate is between 3% and 6%.

These rates can be good or bad depending on how many clicks you get. The law of averages will be your best friend:

The more clicks you get, the more conversions you’ll have.

The Average Google Ads ROI Is 200%.

Upfront, investing in a PPC campaign can seem steep. However, over time, you can potentially see an ROI of about 200%, according to 2024 data from Enhencer.

Of course, how soon you see returns will depend on how you implement your Google PPC ads. To see faster returns, you’ll have to optimize your ads by personalizing them, including business locations, crafting compelling ad copy, and ensuring that your ads are easy for your potential customers to locate.

AdWords Average Costs-Per-Click (CPCs) Are Between $1 and $2.

Google AdWords are essential when you’re targeting specific keywords. However, rank your ads for highly competitive keywords (and on the SERPs), and each term will cost you about $1 to $2 per click.

Fortunately, there’s a way for you to get the most bang for your buck. You can advertise using the Google Display Network. On the platform, your ads will be visible in other search engines — and for less than $1 per click.

Google Ads Statistics 2023-2022

Updated 01-10-2023

2021-2022 Google advertising revenue was over $116 billion
Google Ads convert 50% better than organic search results
Average ROI is 200% on Google Ads campaign spending or 2|1
In 2019 Google AdWords became Google Ads in a rebranding strategy
Google controls about 75% of search share heading into 2020
Bing mobile searches increased 700% in 2017-2018 and again 356% in 2021-2022
90% of internet users see Google display ads worldwide
65% of Ads clicked have buyer intent keywords (buy, shop, purchase, get, cheap, for sale)
70% of mobile eCommerce customers place calls through mobile ads (click to call feature)

Google Ads Management

Google Ads Facts 2022-2021,2019-2020,2018

Google Ads are one of the best ways to get more traffic to your landing pages, generating more leads and more sales. If you are still sitting on the fence and wondering about whether you should invest in these ads, here are nine interesting facts about Google Ads agency management that might help you make up your mind.

1. Google Ads Convert 50 Percent Better than Organic Traffic

Organic search traffic from Google is free. And let’s face it, free is a pretty good price. But despite everybody’s love of free search traffic, you cannot deny the fact that people who are in a buying mood are more likely to make a purchase through paid ads than through clicking on the organic search results.

Paid traffic converts 50% better than free organic traffic. Let that sink in for a minute. The next time you are considering where to place your ad dollars, don’t wonder whether you should throw a few more bucks into your Google Ads account or whether you should simply try to stuff more keywords into your blog posts to get more traffic. One of those choices is a wise investment. The other one will likely get you penalized and cause you to lose traffic and sales.

2. Most Businesses Earn About Double Their Ad Spend

On average, most businesses see a 200% return on their investment when purchasing Google Ads. This makes Google Ads one of the most efficient means of advertising at your disposal. The beauty of internet ads is that they are able to target a very narrow slice of your demographic, which tends to lead to higher conversion rates.

If your ad campaigns are not seeing results in this ballpark, then it’s time to re-examine your marketing strategies to bring them into alignment with the average rate of returns that other businesses are getting with Google Ads.

More Google Ads Stats

3. Adwords Changed to “Google Ads”

If you’ve been working with a Google AdWords agency; marketing your business online for a while but didn’t get the memo, you should know that Google Adwords has now become Google Ads. So what does that mean for your business? It doesn’t really mean very much. But the change in name and branding is probably a good move, as most newcomers to the online advertising game will immediately understand what Google Ads is all about, compared to Google Adwords.

The logo and URL have also changed, and Google is moving advertisers and Adwords customers over to the new platform gradually. But don’t worry. This will all be taken care of automatically, for the most part. So just don’t freak out when you log into your Adwords account and see a different logo and different name. Nothing’s wrong. You are in the right place.

4. Google Owns 71 Percent of Search Market Share

From its inception in the year 2000, Google has dominated the search engine scene. Other search engines have come along, most notably Bing and Yahoo, but they are no match for Google. They never have been, and they probably never will be.

Google controls 71% of the search engine market. So if you want to be found online, then you want to be found in Google’s search results. And since most internet users are using Google to find businesses, products and services, you would be wise to spend the bulk of your online marketing dollars on Google Ads. It’s just common sense.

5. Bing Mobile Search Traffic Increased Over 700 Percent

After gushing about Google’s control of search engine traffic above, it’s worth pointing out that Bing is pushing hard to pick up more crumbs off the floor from around the Google table.

In the 4th quarter of 2017, Bing managed to get more than seven times the amount of search traffic c that it received in the 4th quarter of 2016. It’s still just a fraction of what Google receives, but it’s nothing to sneeze at. So if you are looking for new ways to reach new customers, Bing might also be worth looking into as a supplement to your Google Ads spending.

6. Google Display Ads Are Seen by 90 Percent of Internet Users

If you’ve been researching the effectiveness of Google Ads for the past few years, whether from the perspective of the business creating the ads or the website owner hosting the ads, you’ve probably heard about ad blindness and ad blockers as major obstacles.

These are legitimate concerns that advertisers and marketers need to be aware of, but current statistics show that 90 percent of internet users are still viewing Google display ads. So Google Ads are still extremely effective and are likely to continue to be effective for the foreseeable future.

7. 65 Percent of Search Results Clicks Go to Google Ads with Buyer Intent Keywords

Marketers have known about the power of keywords for a long time, especially keywords that demonstrate buyer intent. These keywords include terms such as sale, best price, discount, checkout, and free delivery.

Approximately 65 percent of customers click on Google ads that show buyer’s intent rather than organic search traffic. Capitalize on this behavior and test out the effectiveness of buyer intent keywords on your next marketing campaign.

8. Smart Ads Just Made Everything Easier

As Google rebrands the Adwords program to Google Ads, it is also making it easier for advertisers to create ad campaigns by using an AI feature called Smart Ads. Smart Ads walk you through the ad creation process and even do a lot of the work for you. Thanks to Smart Ads, you can have a brand new ad campaign up and running in less than an hour, even if you have little or no experience creating Google Ads.

Mobile Ads Stats

9. 70 Percent of Mobile Customers Call Through Mobile Ads

Another interesting statistic is that 70 percent of mobile customers end up calling the business directly through mobile ads. Integrating the ability to make direct phone calls right from Google searches is very convenient for customers and very profitable for businesses.

If you haven’t yet experimented with embedded phone numbers in Google Ads, then you should try this out to see if it leads to more conversions than your regular Google Ads that simply link to your landing pages. By cutting out that middle step, you just might get more sales.

Investing in Google Ads is a great way to get more customers through your door, literally or figuratively as apposed to a SEO link building service and authority development….you can get traffic immediately. As you can see, the ROI on this marketing method makes it a no-brainer. You still need to follow best practices and split test your ads to optimize them for higher conversions, but the potential results are definitely worth the effort.