Google Ads Facts 2018
Google Ads are one of the best ways to get more traffic to your landing pages, generating more leads and more sales. If you are still sitting on the fence and wondering about whether you should invest in these ads, here are nine interesting facts about Google Ads that might help you make up your mind.
1. Google Ads Convert 50 Percent Better than Organic Traffic
Organic search traffic from Google is free. And let’s face it, free is a pretty good price. But despite everybody’s love of free search traffic, you cannot deny the fact that people who are in a buying mood are more likely to make a purchase through paid ads than through clicking on the organic search results.
Paid traffic converts 50% better than free organic traffic. Let that sink in for a minute. The next time you are considering where to place your ad dollars, don’t wonder whether you should throw a few more bucks into your Google Ads account or whether you should simply try to stuff more keywords into your blog posts to get more traffic. One of those choices is a wise investment. The other one will likely get you penalized and cause you to lose traffic and sales.
2. Most Businesses Earn About Double Their Ad Spend
On average, most businesses see a 200% return on their investment when purchasing Google Ads. This makes Google Ads one of the most efficient means of advertising at your disposal. The beauty of internet ads is that they are able to target a very narrow slice of your demographic, which tends to lead to higher conversion rates.
If your ad campaigns are not seeing results in this ballpark, then it’s time to re-examine your marketing strategies to bring them into alignment with the average rate of returns that other businesses are getting with Google Ads.
3. Adwords Changed to “Google Ads”
If you’ve been marketing your business online for a while but didn’t get the memo, you should know that Google Adwords has now become Google Ads. So what does that mean for your business? It doesn’t really mean very much. But the change in name and branding is probably a good move, as most newcomers to the online advertising game will immediately understand what Google Ads is all about, compared to Google Adwords.
The logo and URL have also changed, and Google is moving advertisers and Adwords customers over to the new platform gradually. But don’t worry. This will all be taken care of automatically, for the most part. So just don’t freak out when you log into your Adwords account and see a different logo and different name. Nothing’s wrong. You are in the right place.
4. Google Owns 71 Percent of Search Market Share
From its inception in the year 2000, Google has dominated the search engine scene. Other search engines have come along, most notably Bing and Yahoo, but they are no match for Google. They never have been, and they probably never will be.
Google controls 71% of the search engine market. So if you want to be found online, then you want to be found in Google’s search results. And since most internet users are using Google to find businesses, products and services, you would be wise to spend the bulk of your online marketing dollars on Google Ads. It’s just common sense.
5. Bing Mobile Search Traffic Increased Over 700 Percent
After gushing about Google’s control of search engine traffic above, it’s worth pointing out that Bing is pushing hard to pick up more crumbs off the floor from around the Google table.
In the 4th quarter of 2017, Bing managed to get more than seven times the amount of search traffic that it received in the 4th quarter of 2016. It’s still just a fraction of what Google receives, but it’s nothing to sneeze at. So if you are looking for new ways to reach new customers, Bing might also be worth looking into as a supplement to your Google Ads spending.
6. Google Display Ads Are Seen by 90 Percent of Internet Users
If you’ve been researching the effectiveness of Google Ads for the past few years, whether from the perspective of the business creating the ads or the website owner hosting the ads, you’ve probably heard about ad blindness and ad blockers as major obstacles.
These are legitimate concerns that advertisers and marketers need to be aware of, but current statistics show that 90 percent of internet users are still viewing Google display ads. So Google Ads are still extremely effective and are likely to continue to be effective for the foreseeable future.
7. 65 Percent of Search Results Clicks Go to Google Ads with Buyer Intent Keywords
Marketers have known about the power of keywords for a long time, especially keywords that demonstrate buyer intent. These keywords include terms such as sale, best price, discount, checkout, and free delivery.
Approximately 65 percent of customers click on Google ads that show buyer’s intent rather than organic search traffic. Capitalize on this behavior and test out the effectiveness of buyer intent keywords on your next marketing campaign.
8. Smart Ads Just Made Everything Easier
As Google rebrands the Adwords program to Google Ads, it is also making it easier for advertisers to create ad campaigns by using an AI feature called Smart Ads. Smart Ads walk you through the ad creation process and even do a lot of the work for you. Thanks to Smart Ads, you can have a brand new ad campaign up and running in less than an hour, even if you have little or no experience creating Google Ads.
9. 70 Percent of Mobile Customers Call Through Mobile Ads
Another interesting statistic is that 70 percent of mobile customers end up calling the business directly through mobile ads. Integrating the ability to make direct phone calls right from Google searches is very convenient for customers and very profitable for businesses.
If you haven’t yet experimented with embedded phone numbers in Google Ads, then you should try this out to see if it leads to more conversions than your regular Google Ads that simply link to your landing pages. By cutting out that middle step, you just might get more sales.
Investing in Google Ads is a great way to get more customers through your door, literally or figuratively. As you can see, the ROI on this marketing method makes it a no-brainer. You still need to follow best practices and split test your ads to optimize them for higher conversions, but the potential results are definitely worth the effort.
PowerTraffick is a full service digital performance marketing company. We are a top PPC Agency that offers Google AdWords help from certified AdWords expert consultants and Pay-Per Click (PPC) campaign account managers.