TikTok Ads Statistics

TikTok Ads Statistics 2025 and 2024-2023 Facts

The short-form video platform TikTok has proven itself a powerful social media platform, with 1.5 billion active users monthly. As such, leveraging its built-in ad platform, TikTok Ads Manager, becomes critical for marketers and companies that want to penetrate the vast market. The first step to successful campaigns on the platform is understanding the current market and trends. Below, we’ve shared a TikTok Ads statistics 2025 list to help you gain a better idea of the platform’s marketing potential and performance. Keep reading to learn more.

• TikTok Ads Revenue May Reach $10.42 Billion in 2024
• Around 26% of Advertisers Are Using TikTok
• Video Ads Have 15% Higher Engagement Than Static Ads
• In-app Spending Rose to $1.3 Billion in Q2 2024
• 36.2% of TikTok’s Ad Audience Is Aged 18-24
• 38% of TikTok Users Are More Accepting of Ads
• TikTok Ads CPC Ranges Between $0.17-$1.00
• 55% of U.S. Consumers Purchased Products Seen in TikTok Ads
• TikTok Ad Fraud Rises to 74%
• 60% of Ad Buyers Prefer TikTok for Short-Form Content

U.S. TikTok Ads Revenue Is Projected to Reach $10.42 Billion in 2024

The total revenues from TikTok ads are estimated to reach $10.42 billion by the end of 2024, which shows more than 38% growth compared to 2023. The statistics highlight how much the platform is earning from ad sales, showing how much advertisers are willing to invest in the site. Given the number, it’s safe to assume that the video-sharing site is still growing, even though threats of government bans are still creating a looming shadow.

Around 26% of Advertisers Are Using TikTok

Given how TikTok is still relatively new compared to the other platforms, it’s unsurprising that only 26% of advertisers are currently marketing on TikTok. This statistic shows the large untapped market many competitors remain unaware of. As the platform continues to grow, leveraging TikTok Ads Manager and its other tools becomes a crucial step to establish a strong foothold in the platform.

Video Ads Have 15% Higher Engagement Than Static Ads

Static ads are ads that do not change once shown to the user, while video ads are ones that use short clips. Given the more dynamic nature of video ads, it’s unsurprising that they have higher engagement than static ads, by up to 15%. This data underscores how TikTok users prefer more interactive formats when it comes to ads. As such, marketers should prioritize video ads to maximize their impact among users. Even so, static ads have their place, especially when building brand awareness or reinforcing brand messaging.

In-app Spending Rose to $1.3 Billion in Q2 2024

TikTok Shop remains a powerful online shopping platform, with consumers spending $1.3 billion in in-app purchases in the second quarter of 2024 alone. TikTok Ads Manager allows brands to put targeted ads on users so they can follow links to the brand’s TikTok shop. Targeted advertising remains critical for companies that want more conversions and sales in their respective shops.

36.2% of TikTok’s Ad Audience Is Aged 18-24

According to TikTok, 36.2% of its user base is aged 18 to 24, while 34% are aged 25 to 34. This shows that it’s mostly the younger generation that uses the app. For brands that want to appeal to a larger audience, these statistics show that your advertising efforts must appeal to a younger user base. However, such a strategy may not always apply, especially for companies that want to target more niche audiences.

38% of TikTok Users Are More Accepting of Ads

Based on a survey from Statista, around 38% of users have more tolerance towards TikTok ads so long as they get access to free services. This data shows how ads are more accepted on the platform compared to other social media sites. Even so, it’s important for marketers to create paid ads that feel native to the platform. Your content should align with the broader user experience to make it feel less intrusive.

CPC for TikTok Ads Ranges Between $0.17 to $1.00

The cost-per-click (CPC) rates for TikTok ads cost between $0.17 to $1, making paid ads on this platform among the most affordable compared to other social media sites. This range further highlights how TikTok can increase your reach without taking up too much of your ad spending. In contrast, the average CPC rate for Facebook is $1.72 while Google Ads is $2.69 — values that are significantly higher.

TikTok Advertising Product Sales Stats

55% of U.S. Consumers Purchased Products Seen in TikTok Ads

In another study published in Statista, around 55% of U.S. consumers have bought products from TikTok that were either promoted or advertised on the platform. With this statistic, it becomes clearer that the platform has a strong influence on consumer behavior, particularly its algorithm. Advertisers have solid proof that TikTok ads drive product interest and increase conversion rates for brands.

TikTok Ad Fraud Rises to 74%

On a more alarming note, ad fraud on TikTok has reached 74% per the latest data. The high number indicates significant challenges for brands and advertisers, especially with how ad fraud can eat up their paid ads budget before it can deliver ROI. As such, it’s important to leverage strategies that help minimize ad fraud rates, such as audience segmentation and strict targeting practices.

60% of Ad Buyers Prefer TikTok for Short-Form Content

TikTok remains the king of short-form video content, with 60% of ad buyers preferring the platform over IG Reels (19%) and YouTube Shorts (15%). In other words, more advertisers prefer to publish their short videos t on the platform for an array of reasons. Even so, cross-posting is still the most recommended strategy to maximize your reach. If your ad budget doesn’t allow it, then TikTok Ads remains the safest choice.

Wrapping Up: TikTok Ads Statistics To Know

As TikTok becomes an established social media website, its advertising power becomes more pronounced. Brands and advertisers alike should take advantage of the platform to gain a foothold in this market and reach their target audience. To begin formulating a marketing plan, use the TikTok Ads statistics 2025 list we shared above as a reference. You’ll gain insight that will help you make more informed decisions about the next steps to take.