Pay Per Click Fraud Statistics 2022-2021 and Facts 2019-2020
Updated 08-29-2024
- 20% of Pay-Per Click ad clicks are fraudulent this amounts to about $60,000,000,000/yr.
- With 2018 Google advertising revenues of 116 billion that’s $23.2 Billion in click fraud just at Google –
- It seems to be growing at about 52% year over year from 2015-2019/2022
- Click fraud on PCs has grown 4% in that time frame
- In 2017 alone mobile device click fraud jumped over 100% it’s safe to assume that number in 2021-2022 will be closer to 200%
- The first banner ad was for AT&T and had a 44% CTR (Click Through Rate
- Display ads have an average 0.19% (CTR) Click Through Rate
- In 2022 alone, about 1 in 5 clicks on adverts were fraudulent, that’s 33%!
- The Russian Methbot Operation made $3 – $5 million per day from click fraud and ad view fraud bots
- According to a Bloomberg study 22% of all click fraud is in finance related industries
- $7.2 billion was lost to click fraud between 2016 and 2023 according to the AdWords agency PwerTraffick.
- A click fraud audit can save small businesses up to 21.2% of yearly ad spend
Click Fraud Facts 2023-2022
Google Ads Fraud
- 50% of Internet Explorer ad impressions are bots
- 90% of all online advertisements suffer fraudulent activity
Google click fraud
Types of PPC Fraud
- Impression Fraud
- PPC Phishing Scams
- Ad Hiding/Stacking
- Click Fraud
Other Click Fraud Resources
- https://www.clickcease.com/blog/click-fraud-statistics-2019/
- https://www.clickguardian.co.uk/click-fraud-statistics/
- https://www.entrepreneur.com/article/201910
- https://www.clickcease.com/blog/what-is-click-fraud/
- https://www.searchenginewatch.com/2019/02/14/how-google-ads-fighting-click-fraud/
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