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Click Fraud Statistics

November 6, 2019powertraffick

Pay Per Click Fraud Statistics and Facts 2019-2020

Click Fraud Statistics:

  • 20% of Pay-Per Click ad clicks are fraudulent this amounts to about $60,000,000,000/yr.
  • With 2018 Google advertising revenues of 116 billion that’s $23.2 Billion in click fraud just at Google –
  • It seems to be growing at about 52% year over year from 2015-2019/2020
  • Click fraud on PCs has grown 4% in that time frame
  • In 2017 alone mobile device click fraud jumped over 100% it’s safe to assume that number in 2020 will be closer to 200%
  • The first banner ad was for AT&T and had a 44% CTR (Click Through Rate
  • Display ads have an average 0.19% (CTR) Click Through Rate
  • In 2017 alone, about 1 in 5 clicks on adverts were fraudulent, that’s 25%!
  • The Russian Methbot Operation made $3 – $5 million per day from click fraud and ad view fraud bots
  • According to a Bloomberg 2015 study 22% of all click fraud is in finance related industries
  • $7.2 billion was lost to click fraud between 2016 and 2018.
  • A click fraud audit can save small businesses up to 21.2% of yearly ad spend

Ad Fraud

  • 50% of Internet Explorer ad impressions are bots
  • 90% of all online advertisements suffer fraudulent activity
Types of PPC Fraud
  1. Impression Fraud
  2. PPC Phishing Scams
  3. Ad Hiding/Stacking
  4. Click Fraud

Other Click Fraud Resources

  • https://www.clickcease.com/blog/click-fraud-statistics-2019/
  • https://www.clickguardian.co.uk/click-fraud-statistics/
  • https://www.entrepreneur.com/article/201910
  • https://www.clickcease.com/blog/what-is-click-fraud/
  • https://www.searchenginewatch.com/2019/02/14/how-google-ads-fighting-click-fraud/

 

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