Click Fraud Statistics

Pay Per Click Fraud Statistics and Facts 2019-2020

Click Fraud Statistics:

• 20% of Pay-Per Click ad clicks are fraudulent this amounts to about $60,000,000,000/yr.
• With 2018 Google advertising revenues of 116 billion that’s $23.2 Billion in click fraud just at Google –
• It seems to be growing at about 52% year over year from 2015-2019/2020
• Click fraud on PCs has grown 4% in that time frame
• In 2017 alone mobile device click fraud jumped over 100% it’s safe to assume that number in 2020 will be closer to 200%
• The first banner ad was for AT&T and had a 44% CTR (Click Through Rate
• Display ads have an average 0.19% (CTR) Click Through Rate
• In 2017 alone, about 1 in 5 clicks on adverts were fraudulent, that’s 25%!
• The Russian Methbot Operation made $3 – $5 million per day from click fraud and ad view fraud bots
• According to a Bloomberg 2015 study 22% of all click fraud is in finance related industries
• $7.2 billion was lost to click fraud between 2016 and 2018.
• A click fraud audit can save small businesses up to 21.2% of yearly ad spend

Ad Fraud

• 50% of Internet Explorer ad impressions are bots
• 90% of all online advertisements suffer fraudulent activity

Types of PPC Fraud

1. Impression Fraud
2. PPC Phishing Scams
3. Ad Hiding/Stacking
4. Click Fraud

Other Click Fraud Resources

• https://www.clickcease.com/blog/click-fraud-statistics-2019/
• https://www.clickguardian.co.uk/click-fraud-statistics/
• https://www.entrepreneur.com/article/201910
• https://www.clickcease.com/blog/what-is-click-fraud/
• https://www.searchenginewatch.com/2019/02/14/how-google-ads-fighting-click-fraud/