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Remarketing Retargeting

Home Remarketing Retargeting

What is Remarketing?


What is remarketing and what goals does it achieve? learn everything about the retargeting from definitions, strategies, objectives and remarketing with AdWords and Google Analytics.


What is Remarketing/Retargeting: The basic procedure

 

What is remarketing? With remarketing (or retargeting) be addressed to the site on other sites targeted visitors or customers. The displays can be adjusted accordingly and, for example, promote the offers that the visitor viewed, but did not buy. This remarketing is one of the advertisements that are not played due to the interests of the user due to the respective page content.

Sucessful remarketing processes takes place in three steps:

  •  The interests of a website visitor always be well recognized.
  • The visitor to your site will be recognized on other sites and specifically addressed according to its acquired interests.
  • The user visits the original site again and makes now ideally the desired conversion.


AdWords Remarketing Strategy


A simple retargeting example
You have a shop for sports equipment. A visitor has the product overview page of running shoes considered and then leave your site. He surfs now continue on other sites, so you can play it on your top running shoes there with ads remarketing campaign. So take advantage of visitor behavior of the user on your site, know their interests and activities to date and provide in your ads matching content.What is contained in the site where your ad is played, at first does not matter. Even if the user on a news portal surfing after attending your sporting goods site: You no longer need to close over the content on his interest in running shoes – you know it already. After all, he has just viewed your product overview page. Thus he can now studying political news, stock quotes or current literature recommendations: while your running shoe advertising meets its interests.

Look even at a second example: Visitors B has already laid a pair of running shoes to the cart, but the buying stops and leaves your site at this point. Him show top running shoes, how you did it at A visitor, gives in this case makes no sense: Visitors B has already decided on a particular model. Him so play advertisements of exactly this product or messages such as “What is happening today without shipping« made to persuade him to an early purchase.

Visitors C, however, has already bought. Him you can display, for example, complementary products such as sports socks or running pants.


What is remarketing with a Google AdWords Agency

What is Remarketing not? Remarketing is not an invention of Google. Rather, there are numerous providers such as “Criteo” or “Yoondo”. Typical billing models are to CPM and CPC basis. For the delivery of ads that mostly their own network is used.

Even Google does and takes it back to the AdSense partners, for search and the Display Network. Are there providers who have advantages in terms of personalization or handling – the world’s largest network, delivered in the ads and the former visitors can be addressed again, is not a bad argument. This closes the circuit through other providers for you, of course, not mutually exclusive.

But it still is happening much more: With the targeting option “similar audiences” can now also non-visitors will be addressed, which have the same behavior as the Surf defined target group. As the latest test Google Remarketing delivers in the search.

What Remarketing is so? A potential success booster, but certainly not a foregone conclusion:


Remarketing in detail …
A) remarketing / retargeting
Remarketing
Remarketing strategy
Remarketing based on other campaigns
A) AdWords Remarketing

AdWords – remarketing tag
AdWords – remarketing lists and custom combinations
Create remarketing lists – Google Analytics
AdWords Agency– remarketing campaigns
Remarketing in Search

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