Uncover the Truth in Your Spending Fast
We have helped uncover lazy managers, inept agencies and have offered free suggestions for your existing Pay-Per Click management provider for over 2 decades.
We are discreet and often been able to help you gently nudge your current strategist in the correct direction or at least offer suggestions to cut your spend by up-to 40-60%.
Who needs a forensic ad spend audit?
Any small business, large brand or anything in between that is running Google ads campaigns could use a second options. In less than a day we can tell you if things look good, if they are okay or if you’re being taken advantage of.
IF you think you should be getting more high-quality leads that convert for less money then you should consider our 100% free PPC audit.
Its simple, safe (we cannot change anything) and is guaranteed to save you money, increase your revenue or provide peace of mind that indeed your current ad groups and advertisements are performing their best.
What is a PPC Audit?
A comprehensive PPC company Audit is a no holds barred approach to review and identify areas of your current PPC management services that could use performance improvement. The auditing process one should take is comprehensive and listed step-by-step further down in this tutorial.
Why and How often should you Audit your PPC advertising?
If you manage more than one Adgroup it is a good idea to do a comprehensive PPC campaign audit every fiscal quarter. Not that this is the definitive PPC account audit and analysis guide but you should also perform some type of monthly audit focused around the highest value KPIs. Both examples are laid out in the Pay Per CLick (PPC) Campaign Audits plans portion of this guide.
Should you outsource your Pay Per Click Audits?
If you are a Pay-Per-Click agency its best that you perform the audit yourself. The same is true if you are a small business owner. Your inside knowledge and insights into the buyer personas and the purchase funnel will prove invaluable.
However, if your forward progress has been flat lining longer than a zombie you might want to look into outsourcing your Adwords campaign audits to a capable Google Adwords expert agency.
PPC Audit Checklist
The below checklist is a step by step guide to auditing your own PPC campaigns on Bing, Google Adwords, and Yahoo Gemeni.
Date Ranges
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- Set your date range to 30 days.
Many other PPC advertising company tutorials suggest a year or perhaps 90 days, but today’s shoppers are fickle and much more educated with search patterns that come and go. Our goal is to find out what is and is not working now. We don’t care what happened all year if the past month was horrid so stick with the 30 day PPC Audit.
- Identify KPIs
- The most valuable digital marketing KPIS are the ones that mean the most to your client’s bottom line. If you do not have any to go off of stick to the following 6 PPC audit key performance indicators.
- Quality Score – Keyword & Ad Group
- Bounce Rate
- Click Through rate
- Time on Site
- CPC
- Conversion Rate
- The most valuable digital marketing KPIS are the ones that mean the most to your client’s bottom line. If you do not have any to go off of stick to the following 6 PPC audit key performance indicators.
- Settings
- Google Adwords Campaign Settings Best Practices
- Campaigns
- AdGroups
- Keywords
- Creatives
- Ads
- Quality Score Audits
- Ad Extensions
- Networks & Placements
- Analytics
- Goals
- Conversions
- Remarketing
- Shared Lists
PowerTraffick is a full service digital marketing company. We are a top PPC Agency that offers Google Ads (AdWords) help from certified Pay-Per Click (PPC) expert consultants and campaign account managers.