The perfect PPC Workflow , Google Adwords and PowerTraffick
The perfect couple google adwords ppc and PowerTraffick
Experts who provide the best PPC management is one of the practices in digital marketing where the need to constantly measure and analyze the performance is critical. The ROI (Return on Investment) is very sensitive to any changes we make. Bidding strategy, middle position, negative keywords, ad creativity, quality level (Quality Score), matching keywords, etc … many nuts to push to get as many quality clicks that generate conversions with CPA lowest possible. It’s a whole alchemy.
In PowerTraffick we took several years listening and trying to understand what businesses need, agencies and Adwords professionals. After much work we have created a tool that helps measure, save time and improve results in Google Adwords. Experts have not only that, taken a step further and we have become the partner of digital measurement of our customers, but that’s another story.
First of all we must clarify that it is not intended to substitute the use of Google Adwords help or performance tools. Quite the opposite. Our goal is to score with solutions that make life easier and eliminate the problems they face every day alchemists Adwords. Our but is happy to do PPC professionals.
Benefits of using PowerTraffick with Google Adwords.
Before entering matter and explain how, let’s try to briefly summarize some of the benefits you get when you connect your accounts and Google Adwords campaigns in PowerTraffick.
Improve results in Adwords. Make better decisions knowing where you’re headed or discovering whether changes you did three days ago are enough to achieve future goals. It would be a great help to give you advantage. For in PowerTraffick you can mark all your campaign objectives to find out if you’re doing right or wrong, and you can anticipate the results. Imagine you need to get 1000 clicks have 100 conversions at a CPA 8 € in 30 days.
What you set in PowerTraffick and know that these wandering or hitting percentage after four days of campaign. If you are interested in this point and you want to know more, you can read our post “Calculating the variable digital marketing goals with PowerTraffick”.
AdWords Dashboard. Decide how many need dashboards and KPIs want to measure. Easy and uncomplicated, you have more than 70 metrics and dimensions to add to your control panels. Maybe, you have unlimited dashboards and metrics that most tools on the market. A stroke measure your Bing KPIs & clicks.
Adwords reports. How much time do you spend in total to create and send all reports of Adwords? And we feel your pain here. In automatic PowerTraffick create custom reports with your company logo and save up to 80% of the time in sending reports to your clients a matter of drag and drop. KPIs decides when and to whom. Easy and painless You can send hundreds of PDF reports each month.
White brand. Have your own subdomain (miagencia.PowerTraffick.com) with the logo of your company, email notifications with your logo and custom reports. We help you to have a working environment to improve customer facing your image by creating greater confidence and professionalism.
Rankings Adwords. You can make a dynamic ranking of different accounts or Adwords campaigns by Coste, Clicks, Conversions, etc .. Quickly you’ll know that bills or campaigns are better or worse in descending order. For example, Adwords accounts (MCC) from different countries together have them in order of costs.
Calculated KPI. Add the costs of the various campaigns related to “Brand Exacta” sum of each country or conversions of all campaigns of “generic”. Imagine adding the costs of the MCC accounts in different countries. In PowerTraffick we have special KPIs we calculate for you and allow you to another level of analysis.
Google Adwords and PowerTraffick.
In terms enter. In PowerTraffick you can connect Google Adwords account level and at the level MCC Campaign. We recommend you also install Google Analytics and complete the circle in a general KPI dashboard with both channels. It’s up to you.
If you wonder about the level of results Adwords sorry to say that we consider it a very detailed level and what we intend to PowerTraffick is to facilitate global vision to detect positive or negative trends and to pull the thread to find out what is happening in their own Adwords tool. The ads are not supported in PowerTraffick, but do not discard.
Then we will guide you step by step through the configuration tool in mind a strategy Google Adwords PPC. They are based on recommendations and to start. Remember every step adapt to your needs and be creative in how to organize your dashbaords or reports.
INITIAL VIDEOTUTORIAL
If you are uneasy or do not know PowerTraffick can see the following video where we show how in five minutes you can create an account in PowerTraffick, having your first dashboard and a recurring KPI report with Adwords you need to send to your client. He has no voice or audio, so you can continue listening to your song on Spotify. If you share, thanks in advance.
Dashboards, proposal templates Adwords.
The best digital marketing KPIs and dashboards as the first set is one of the first difficulties that you can find. The habit does not make the monk, so you’d better start to integrate into your workflow to decide what your KPI, which aims you have with them and use them for dashboards and reports. If you do not measure you remember that your ROI is affected. Here only inspire you on how you should set your dashboards, KPI put in each column and in what order. Modified to your taste and needs.
Remember activate notifications weekly and monthly email to create a dashboard.
Dashboard Adwords – Basic Account.
Column 1
Cost
Print
CPM
Column 2
Clicks
CPC
CTR
Column 3
Conversions and CPA (combined Metric)
Conversion Rate
Total value of conversions
Dashboard Adwords – Several MCC accounts.
Column 1 – Total Accounts
Total costs Adwords Account (Special KPI)
Total Conversions Adwords Account (Special KPI)
Column 2 – Adwords Account A
Cost
Print
Clicks
CPC
CTR
Conversions and CPA
Conversion Rate
Column 3 – Adwords Account B
Cost
Print
Clicks
CPC
CTR
Conversions and CPA
Conversion Rate
Column N – N Adowords Account
KPIs
EXAMPLE SEM – General – Dashboard – PowerTraffick copy
Chart Metrics for Google Adwords accounts and MCC in PowerTraffick.
Combined basic dimensions
Clicks
Conversions clicks
Invalid Clicks
Conversions
Conversion (post-press)
Cost
Cost / Click converted
Cost / Conversion
Cost per thousand (CPM)
Cost per click (CPC)
Clickthrough rate (CTR)
Clickthrough conversions
Percentage of invalid clicks
Conversion Rate
Average position of ads
Click converted value
Conversion value
Total value of conversions
Clicks per device
Category conversions
Cost per conversion type
Click type
Type conversions
Such networks
Clicks with conversions and CPA
Clicks and conversions Total cost
Clicks and CTR
Clicks, conversions and conversion rate
Conversions and CPA
Conversions and Cost
Cost clicks and conversions
Impressions, clicks and conversions
Calculated Rankings
Total clicks with conversions
Total Cost
Total clicks
Total CPA
Total Impressions
Total CPC
Total Conversion Rate
CPA
CPC
CTR
Clicks
Conversions clicks
Cost
Average position
Flow-sem-display-ppc-roi-academy-PowerTraffick
Google Adwords Campaign.
Here are various possibilities for working with Adwords campaigns within PowerTraffick. Just connect your Google Adwords Campaign application from the Applications menu in the project. To create rankings you must go to Add and select KPI in the first column Benchmark Ranking, then you need to choose and configure your ranking. They remember, are just ideas, customized to your taste and needs.
Dashboards proposals.
Dashboard Adwords – Multiple Campaigns.
Column 1. rakings
Ranking by costs
Ranking by CPC
Ranking for Conversions
Ranking by CPA
Column 2 – Campaign
Cost
Print
Clicks
CPC
CTR
Conversions and CPA
Conversion Rate
Column 3 – Campaign B
Cost
Print
Clicks
CPC
CTR
Conversions and CPA
Conversion Rate
Column N – N CAMPAIGN
KPIs
Dashboard Adwords – a campaign.
Column 1
Cost
Print
Position Media
Cost per keyword
Column 2
Clicks
CPC
CTR
Clicks by keywords
Column 3
Conversions and CPA
Conversion Rate
Conversion rate
Conversions by keywords
Chart Metrics for Google Adwords campaigns in PowerTraffick.
Combined basic dimensions
Clicks
Conversions clicks
Invalid Clicks
Conversions
Conversion (post-press)
Cost
Cost / Click converted
Cost / Conversion
Cost per thousand (CPM)
Cost per click (CPC)
Clickthrough rate (CTR)
Clickthrough conversions
Percentage of invalid clicks
Conversion Rate
Average position of ads
Budget
Click converted value
Conversion value
Total value of conversions
Clicks by keywords
Conversions by keywords
Cost per keyword
Quality Level keyword
Clicks per device
Cost per device
Poster by device
Category conversions
Cost per conversion type
Click type
Type conversions
Such networks
Clicks with conversions and CPA
Conversions and cost clicks
Clicks and CTR
Clicks, conversions and conversion rate
Conversions and CPA
Conversions and cost
Cost clicks and conversions
Impressions, clicks and conversions
Calculated Rankings
Average Quality Rating (Coming soon)
CPA
CPC
CPM
Clicks
Conversions clicks
Cost
Average position
CAMPAIGN AND OBJECTIVES IN POWERTRAFFICK.
How I can improve my results in Adwords? We do not have a magic recipe, but if we can help you make better decisions. Rectify before when you’re doing wrong and put the pedal when you are doing well. This is where PowerTraffick helps you anticipate the results so you can optimize the ROI on Adwords.
Make a time range for the campaign, a goal for each KPI and creates a dashboard where you can watch if you go to meet the targets by the end of the campaign. And this can be done for Adwords, Analytics, Social Media, SEO and any metric that amounts PowerTraffick through CSV. Of course, all information campaign and objectives can be included in reports PowerTraffick.
Example Dashboard with PowerTraffick Millennium Campaign.
Proposed goals for SEM
Here are some KPIs to be considered as campaign objectives.
Centered General Conversion
Cost
Print
CPM
Clicks
CTR
CPC
Conversions
Conversion Rate
CPA
Average position
Cost
Clicks
CTR
CPC
Conversions
Conversion Rate
Cost / Click converted
Conversion value
Total conversion value
Average position
This video is an example of how to create a campaign, create score goals and set up your dashboard.
REPORTS
The reporting is one of the points that laziness results when working in digital marketing. You lose a lot of time and is a dull and unproductive work. It is a pain that is multiplied by the number of reports that need to send each month. The cost in time / man should quantify and add up how it affects yours and your team’s morale. And if you want to refine, as affect the analysis of the results when you have to write the conclusions.
At this point and as you can imagine, in PowerTraffick we have worked to make you a little happier with this task and we have developed a tool with a simple “drag and drop” can build your reports with KPI and texts you need. Decide the time range of data comparison, previous period or the same period last year. Automates shipping for each day, week or month and who will be the recipients. Easy and painless.
Our customers are saving between 60% and 80% of the time can now be spent on other tasks, manage more customers with the same resources or family enjoy. PowerTraffick will send reports shine, whether rain or holiday.
You can create a report from a dashboard already created. You can see in the video below.
Create a report from a dashboard.
Proposal General Report
Here we will describe how it could be a report created in PowerTraffick so you have a reference.
Name: MCC Adwords Account
Description: General Report with basic KPIs of Google Adwords
Time range: Weekly or Monthly
Compare data: Period immediately preceding or same period last year
Generate recurrent report: Weekly frequency, Monday, 8:00 utc
Email recipients: clients@mail.com
Add the following metrics and elements to the document:
Title: Adwords Account
Metric Adwords account:
Cost
Print
CPM
Clicks
CPC
CTR
Conversions and CPA (combined Metric)
Conversion Rate
Total value of conversions
-Insert A leap of page-
Title: Adwords Campaigns
Metric:
Cost Ranking
Ranking CPM
CPC Ranking
Ranking Conversions
Ranking CPA
Conclusions
If you are a company, agency or freelance Adwords we can help. But first we need to think about each customer or your company, you decide which KPIs are critical measure, what are the objectives to be met and that reports need to send and to whom. When you are clear and are willing to change just a little bit your workflow because you want a better professional life you can create an account in Welovori or enter and begin setting up your first projects.
It depends on you. Ask yourself if you want to start saving time, monitor trends in case things go awry, improve outcomes and share your results with your team and customers. We will be here to help in any way we can. Train you, support you with the first configuration of projects and enhance the tool with your comments. Because remember, we want to be your partner in digital measurement.
PowerTraffick is a full service digital marketing company. We are a top PPC Agency that offers Google Ads (AdWords) help from certified Pay-Per Click (PPC) expert consultants and campaign account managers.