Guest Blogging Benefits

Top 7 Benefits of Guest Blogging

Guest blogging is one of the best ways you can market yourself or your brand other that working with an AdWords agency. It may seem like you are working hard for another website benefit, but in reality, you too benefit from guest blogging.

1. Exposure to Targeted Audience – When you post a guest blog on another blog, you instantly expose your content to more viewers. This, in turn, can increase the traffic on your business page or blog. Every guest post should include a link back to your website and should invite readers to visit your site.
2. If you have optimized your website’s landing pages, this extra traffic can easily be turned into extra sales.
3. Expand Your Social Media Presence – Generating social media presence is a guaranteed way to grow your brand. If you have a guest post on a blog with heavy social media activity, you can expect your guest post to be shared.  Embedding sharable content, like infographics, can increase the engagement you receive on social media.  Similar to linking your website, each guest post should also be linked to your business various social media pages. Invite readers to share your content and they will.
4. Grow Brand Awareness – The more people see your brand, the more likely they are to remember it. Guest posting puts your business in front of a new audience, expanding your brand awareness.  When you write and publish a guest post, be sure to use your brand’s voice. Depending on your niche, you can take several approaches to writing your guest post. Humorous and conversational writing is a great way to engage readers and encourage sharing.
5. Receive Helpful Feedback – By encouraging your readers to comment, you are inviting them to give you useful feedback. Add a call to action in your final paragraph and direct readers to the comment section.  Additionally, writing guest posts give you access to knowledge from other contributors who are often professionals in the area of your business.
6. Increase your Credibility – Successful online marketing is built on authority says the CEO of GuestPostServices. You can’t turn readers into customers if they don’t trust your brand.  By guest blogging on other authoritative blogs, you gain an opportunity to prove your credibility. Your audience will see you as a trustworthy brand and will be more receptive to offers on your own website.
7. Improve your Marketing Skills – In order for a guest blog post to be successfully used as a marketing tool, every aspect must be perfect. Guest blogging requires you to research, use an appropriate writing voice, and engage potential customers on a personal level. All of these skills are useful in other facets of business.

The best way to learn is by doing, and beginning a guest blog campaign is the best way to learn how to write great guest blogs.