New Google Adwords Expert Features: call tracking from a site

Small returns on a novelty appeared in recent days, tracking conversions following a call from a site.

“The new Google tracking on calls is now possible to count a click action without conversion.
We knew the click to call for the mobile: counting a conversion was conditioned by the fact that the user clicks on the ad Adwords in the “Call” area.
Now, a user who clicks on an AdWords ad from its conventional desktop or tablet arrives on the site and picks up the phone to call the number given on the site is likely to be a tracking.
Finally, we find much variation in phone number on the site unique visitor: the phone number is comparable to a prospect identifier.
The weak point: this system, even if it extends the functionality again yesterday only available via any other mobile device, remains confined to a hypothesis: that in which the conversion occurs during the time period defined by the advertiser in the settings its extension telephone.
Ultimately Google makes by still tracking system that would draw a stubbornly together a sales and turnover generated by offline activity induced by AdWords. ”

To implement this monitoring, we must initially create a conversion tracking script on Google Adwords by selecting “calls to a Google forwarding phone number on your website” and place this script on all pages including a phone number .
Call Conversion Conversion Script

Create new conversion tracking

A second extract of JavaScript code with the _googWcmGet function will also be placed between the body tags.
And that’s it!

For more information, follow the link Official Google about setting up conversion tracking (deploy the menu “Monitoring calls made from a Web site”).

Conversions

A conversion occurs when someone clicks on your ad, then performs an action that you deem interesting for your business. It can be a purchase online or with a phone call to contact you from a mobile.

The conversions can help you determine how your online ads contribute to the success of your establishment.
Conversion tracking is a free tool available in your account. It allows you to identify the actions performed by users after clicking on your ad.
Two conversion data types are included in the reports:
Conversions account for all conversions performed during a period of conversion tracking when clicked on an AdWords ad, based on the count parameter chosen for each conversion action (“All” or “Unique”).
Th best pay Per Click Management Company Converts clicks count a conversion when a conversion is performed during a monitoring period conversions after clicking an AdWords ad. This means that even if you have selected the count parameter unique conversions, conversion if multiple actions are performed following a single ad click (eg, a membership or a quote request), this column always displays “1 “for that click. This helps you assess the unique customer acquisitions, but does not give you the relative value of each click convert.

Learn more about conversion tracking
About counting conversions
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Set up conversion tracking

Conversion tracking allows you to analyze the efficiency with which the ad clicks generate actions critical customers on your website (purchase, phone calls, downloading applications or registrations to a newsletter, for example).
Benefits

With this free tool, you will know if your keywords, ads, ad groups and campaigns are profitable for your business, and to what extent. So you can invest more wisely and maximize your return on investment (ROI). Conversion tracking allows you to use advanced flexible bidding strategies, such as cost per acquisition (CPA) target and the target return on ad spend (ROAS target), which automatically optimize your campaigns based your business goals.
Types of conversion actions

Conversion tracking lets you know when your ads are converting from the following sources. Consult the instructions below to configure each type of conversion action:
Web Sites

Track purchases, registrations and other conversions from a website

Applications

Track conversions performed within Android applications (downloads and actions within the application included)
Track conversions performed within iOS apps (downloads and actions within the application included)

Phones

Follow up calls from ad
Follow up calls to a Google forwarding number displayed on your website
To track clicks on a phone number displayed on a mobile web site

Imports

To track offline conversions

Setting advanced conversion tracking feature

Track the values ​​in the transaction (for conversions made on websites and in mobile applications)

Related Links

Check the tracking code conversions
PPC Company Reports on the allocation and conversion data
Importing Analytics goals in conversion tracking