Virtually every adult – including many Americans under the age of 18, even – residing in the United States has grown fond of shopping through the Internet. There are many options by which consumers can go shopping online:
Let’s run through nine interesting, accurate PPC company statistics and facts related to modern Ecommerce, each of which has been sourced from highly-reliable sources.
1. 2019 will bring more individual, unique shoppers from around the world than ever before
The third rock from the Sun – planet Earth, in other words – is currently home to roughly 7.75 billion humans. Current estimates indicate that about 4.5 billion people across the globe’s six inhabited continents regularly use the Internet for one reason or another.
E-commerce market research firms have recently estimated that 2019-2020 will bring just short of two billion global buyers to the likes of eBay-type intermediaries, do-it-all-for-you intermediaries like Amazon, or companies who sell goods in e-commerce fashion directly from the stable platform that is none other than their official websites.
The specific estimate comes down to a total of 1.92 billion unique shoppers, globally-speaking. Whether the estimate is reached or not, the growth of annual unique e-commerce shoppers is completely guaranteed to continue its ascent to the heavens.
2. Here’s just how popular Amazon, by itself, is
Amazon is the third-largest tech company in the United States by a measure of annual revenue other than Google Ads. Based on its formal financial statements representing its performance in the calendar year of 2017 that were submitted to and reviewed by the United States Securities and Exchange Commission, the American watchdog of purported financial reports hailing from major companies, Amazon reeled in an astounding $177.9 billion.
Arguably the most important characteristic of Amazon in terms of why it’s so successful and powerful is its size. Thanks to its scale, virtually any operation the retailer takes on will undoubtedly be profitable.
Amazon has penetrated so deeply into the American consumer goods market that, statistics show, some 40 percent of all American adults receive at least one package from Amazon on a weekly basis. This statistic will likely reach 50 percent within the next few years.
3. The younger they are, the fonder of e-commerce shopping they are
In 2019, some 57 percent of Generation X members – roughly ranging in age from 40 to 54 – and two-thirds of all Millennials – they’re generally considered to be anywhere from 23 to 38 years old – routinely choose the option to shop at e-commerce stores as opposed to physical retail outlets.
Believe it or not, age is more of a reliable indicator of how much people like online shopping, much more so than gender.
Anyways, as younger generations, who are remarkably more tech-savvy than their older counterparts, grow older, they’re going to be more likely to shop online than Generation X-ers or Millennials, either one!
4. Looking far, far into the future
Making estimates far into the future isn’t the safest type of prediction to make. However, a trusted research firm recently crunched some numbers and developed the insight that, by 2040 – 21 full years from now – about 95 percent of all global physical good purchases will be done through the Internet.
Keep in mind that delivery times will readily speed up, with, one day, there being a certainty that packages will consistently be delivered on the same day they’re ordered. As long as shipping speed continues to become faster at a continually-powerful rate, this estimate will certainly be reached.
5. Which countries’ e-commerce markets are growing the most quickly?
The e-commerce markets in India and the Philippines, tied in neck-and-neck form, are, by far, the most quickly-growing in an international context. China, Malaysia, South Korea, and Indonesia make up the top six nations in which e-commerce is growing very, very rapidly and in tow so is PPC spending.
Last year, each of these six markets’ e-commerce utilization grew by upwards of 30 percent. Asia already dominates the largest share of global e-commerce activity – looks like the region will continue to shine!
6. Older people just might be part of a hiring boom before we know it
Older persons usually place more importance on just how valuable top-notch, in-person customer service is. With younger generations being swept away by technology, in a few years’ time, businesses might start hiring generally older people to better deal with people who prefer to shop in brick-and-mortar fashion.
7. How we search will change
Voice-recognition tech is actually becoming readily usable. So is tech that lets people take real-world images and search for things that way.
By 2020, one leading market research firm foresees that these two means of search engine utilization could make up half of their annual volume. It likely won’t happen, though most people will be surprised to have experienced these two forms of tech essentially sneaking up on them.
8. Credit cards are fading out of style
Many tech-savvy e-commerce shoppers are growing upset with their debit or credit cards because they have become more and more susceptible to cybercrime. Just 42 percent of modern e-commerce shoppers report preferring credit cards as their go-to online shopping payment method.
These cards are starting to be replaced by secure online payment portals like PayPal and Apple Pay, for example. This trend will assuredly, unarguably continue.
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