A Guide to Using Conversion Pixels in the Facebook Wizard
INTRODUCTION
Conversion tracking can help you measure return on investment for your Facebook Ads by reporting on the actions people take after your ads are served.
You can create pixels that track conversions, add them to the pages where conversions happen, then track these conversions back to ads you’re running on Facebook. Conversion tracking also helps you make the most of optimized cost per impressions (oCPM) to show ads to people who are more likely to convert.
The Platform’s Campaign Wizard can be used to generate variations of ads while using conversion pixels to identify the best combination. This will help to drive the highest possible user engagement and creates a better ROI.
HOW TO USE THE CONVERSION PIXEL IN THE CAMPAIGN WIZARD
You can use the conversion pixel for both offsite and page post ad types. The following objectives, when selected, should provide you with the option to specify a conversion pixel in the Campaign Wizard:
- None
- Clicks to Websites
- Page Post Engagement
- Website Conversion
Follow these steps to use a conversion pixel in the Facebook Campaign Wizard:
- First, select the desired campaign objective.
- Next, navigate to theAd Types screen and choose your desired conversion pixel.
- Finally, complete the Campaign Wizard workflow as normal.
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