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Email Marketing Statistics | Stats and Data Trends

January 21, 2016powertraffick
  1. 16.9% decrease in open rates when the word “newsletter” is used in subject lines.
  2. 36% of email recipients open email based on subject line alone.
  3. 39% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max.
  4. 63.6% increase in opens when using the word “alert” in subject lines.
  5. 66% of email recipients report email as based solely on the subject line.
  6. Emails with “Meeting” in the subject line were opened 6% less than those without.
  7. Emails with “Quick” in the subject line were opened 16% less than those without.
  8. Emails with “Tomorrow” in the subject line were opened 9% more than those without.
  9. Emails with “Free” in the subject line were opened 9% more than those without.
  10. Emails with “fw:” in the subject line were opened 16% less than those without.
  11. Emails with “You” in the subject line were opened 6% less than those without.
  12. Emails with no subject all together were opened 9% more than those with a subject line.
  13. Personalized subject lines are 24.9% more likely to be opened.
  14. Subject lines that create a sense of urgency and exclusivity can give a 21% higher open rate.
  15. Subject lines with 27 or fewer characters have an above average open rate.
  16. Subject lines with 3 or more words are opened 12% less than those with 1-2.
  17. The top five subject lines in a recent study all included “Re:”.
  18. Using “Daily” or “Weekly” in subject lines boosts open rates whereas “Monthly” hurts them.
  19. Using the words “Sale,” “New,” or “Video” in subject lines boost open rates by 24%.

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