The vast majority of Internet traffic comes from the major search engines: Google, Bing, Yahoo! This is especially true if you do not or very little budget to invest in Google Adwords help for example.
The contribution of search engines through SEO is all the more important that they generate targeted traffic with Internet users seeking what you offer. So if your site can not be found and analyzed to be referenced in search engines, you can easily increase traffic to your site. And this statement is especially true if you are positioned in a competitive sector. Optimizing SEO to be placed ahead of its competitors is an invaluable investment.
Also, invest time or money into search engine optimization of your website is very important because it provides a higher return on investment than other acquisition channels. Indeed, the SEO costs less and above allows you to stay independent in relation to premium channels such as Adwords or affiliation.
So you have to develop and optimize a SEO strategy but how you don’t now how to implement an effective SEO strategy?
5 main stages can be distinguished in the development and optimization of an SEO strategy “house” that is to say, a developed and held by you strategy without going through an agency specializing in SEO.
Any SEO strategy begins with choosing keywords to target for each of the pages to reference. This represents a lot of work but consider it as an investment that will easily pay!
At this stage the primary rule to follow is to avoid targeting too different tags on the same page. For example:
Keywords 1: “Buy Apple”
Keywords 2: “Buying carrots”
Here you must make a choice: targeting the sale of apples or carrots. The choice will depend on what you really offer on your page. And if you offer the two products, you need to separate the target and thus each of the keywords on dedicated pages. You will be able to attract both users interested in apples than carrots.
Then we will weigh our analysis based on several criteria (not exhaustive):
the resources necessary to achieve the objective: time, budget, staff.
the potential to generate traffic level: is it that people tap this word? How many are they?
the quality of the potential traffic to generate: Internet users searching this keyword they are in my target?
2) SEO Strategy: content optimization
The editorial content is one of the most important variables of SEO. It is he who tells the search engines what your page talks.
However, be careful not to fall into the trap of writing only for search engines.
Indeed, remember that if you want your site listed is the aim of generating targeted traffic and quality!
So meet both the requirements of SEO and expectations of your target remains a difficult discipline that requires real writing skills: must be relevant, responding to the request of users, complete being.
As you probably know, the search engines do not read the contents of the websites in the same way as humans. They need help to read and analyze your pages. This requires work on the HTML code of your pages. The elements to optimize are (not exhaustive):
When optimizing these technical variables always keep in mind the keywords that you have chosen to target.
4) SEO strategy: linking (linking strategy)
In this step, you will work the popularity of your site. Search engines evaluate your popularity according to what other websites think and say about you:
How many sites are talking about you? To this point prefer quality to quantity.
Popularity What did they turn? The popularity of these sites is assessed in the same way as yours: the vote of external sites.
What do they speak in their own content? Here the engines try to find out if you have a real thing in common with the sites that link to you. If yes what is good for you, if not, then not terrible!
As with any strategy, comes the moment of the balance sheet to determine what worked and what needs further optimizations.
SEO strategy is no exception to this rule. Especially techniques, best practices evolve, so always get up to date.
The assessment is done in two stages:
The technical review is done when setting up optimizations, to be sure that there are no omissions, the “breaks”. Eg redirects they are all in place? Will it alt tags forgotten …
The positioning of balance sheet should meanwhile take the form of “points” regular but spread over time.
This is a positioning statement keywords that you have worked.
This phase could either be done manually, but be warned it could be very time consuming, or be automated is the case with SEO agencies.
What to analyze, among others:
Once all the data analyzed and conclusions drawn, we start all over again!
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