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Yahoo! Gemini: Support Center Overview
Table Of Contents
- Introduction
- Yahoo! Gemini Feature Articles
- Yahoo! Gemini Troubleshooting Articles
- Webinars
Introduction
Yahoo! Gemini is one of the latest publishers added to the Marin Platform, and support for it is getting better every month.
In this overview article, you’ll find a handy resource to quickly access all of our Support Center content for Yahoo! Gemini — including high-level feature articles, troubleshooting articles, and webinars.
Yahoo! Gemini Feature Articles
Our Support Center offers a range of in-depth Yahoo! Gemini content. Simply click the relevant article to read it right away:
- Platform Support for Yahoo! Gemini
- How to Create Yahoo! Gemini Campaigns in Bulk
Yahoo! Gemini Troubleshooting Articles
The articles below will help if you come across problems or error messages when working with Yahoo! Gemini:
- “Error uploading bulk file to Publisher” with Yahoo! Gemini
- “Error: Invalid Action On A Universal Channel” With Yahoo! Gemini
Webinars
The Marin team held handy webinars that offer a great deal of information about Platform support for Yahoo! Gemini. Click a link below to watch now:
- Webinar: How to Hit the Ground Running with Yahoo! Gemini (November 13, 2014)
Platform Support For Yahoo! Gemini
Table Of Contents
- Introduction
- Summary Of Platform Support
- How To Set Up Yahoo! Gemini
- Viewing Gemini Campaigns In The Platform
- How To Create Yahoo! Gemini Campaigns In Marin
- Campaign Type Support
- Bidding Support For Yahoo! Gemini
- URL Tagging And Tracking
- Frequently Asked Questions
- My Campaigns Are Not Showing Up In The Application. Why?
- How To Request Historical Cost Data For Yahoo! Gemini?
- My Campaigns Are Not Showing Up In The Application. Why?
- Useful Links
Introduction
Yahoo! Gemini is a marketplace for mobile search and native advertising on Yahoo!’s owned and syndicated properties. With the performance and ease of search, combined with the scale and innovative canvas of native advertising, Yahoo! Gemini can deliver greater impact and performance for your business and brand.
Summary Of Platform Support
The following functionality is currently available with Yahoo! Gemini in the Platform:
- Nightly cost reporting at the keyword and creative level for both mobile search and native ads.
- Support for Native, Search, and hybrid Native & Search campaigns.
- URL Builder and Autocorrect support (for keywords and creatives).
- Ability to push bids for keywords and native groups via platform bidding tool.
- Ability to manually edit URLs for creatives (bulk, multi, and single edit modes).
- Ability to copy campaigns, groups, keywords, and creatives from Google to Gemini.
- Single/Multi/Bulk edit of keyword and native group bids.
How To Set Up Yahoo! Gemini
In order to link in your Yahoo Gemini account, please file a ticket or reach out to your Platform representative. If your account has been previously linked and you would like to unlink it, you can unlink the account from the Channels tab in the Platform.
Viewing Gemini Campaigns In The Platform
At the moment, you cannot select which campaigns are linked into the Platform. The Platform will automatically bring in any campaigns from your Yahoo! Gemini account that have had at least one impression in the last 3 days.
If there are specific campaigns you’d like to unlink from the Platform, the best way at present would be to move them to a different Gemini account.
How To Create Yahoo! Gemini Campaigns In Marin
The Platform currently supports bulk campaign creation as a ‘pass through’ directly to Yahoo!
This means that the bulk create process will actually create campaign structures directly in Yahoo! Gemini. The campaigns are not created locally on the Platform, but rather they are sent to the publisher, where they will be synced to the Platform during the nightly sync. This is an important distinction as compared to other publishers in our Platform.
Please refer to this article for full instructions on managing Yahoo! Gemini campaigns (including the creation of objects such as keywords) in bulk.
Campaign Type Support
The Platform supports bringing in Search, Native, and Search & Native (Hybrid) campaigns.
These will appear in the Network column of the main Campaigns grid as Search, Content, or Search, Content. You are able to view the spend for each type of Yahoo! Gemini campaign.
Bidding Support For Yahoo! Gemini
Yahoo! Gemini campaigns are supported by the Platform’s automated bidding solution. For more information about bidding with Yahoo! Gemini, please read our Support Center article.
URL Tagging And Tracking
URL Builder currently supports the building and pushing of keyword and creative URLs. Bear in mind that within the Yahoo! Gemini platform, the keyword Destination URL is called the Landing URL. If your account is not set to use the same URL Builder settings across all publishers, then Gemini URL Builder settings are managed in the Generic tab of URL Builder.
Please note the Platform currently only supports manual editing of creative URLs. To edit keyword URLs, please updateURL Builder, then wait for Autocorrect to kick off (during the nightly sync for keywords with traffic).
Important note: The Platform does not bring in the keyword param1 field, and URL builder will not handle the {param1} value in the creative URL as it does for Bing so it is not best practice to set keyword level tracking with param1.
Frequently Asked Questions
Below we’ll address some common questions about our support for Yahoo! Gemini.
My Campaigns Are Not Showing Up In The Application. Why?
Only campaigns that are actively receiving impressions can be synced down in to the application. Make sure your campaigns are active and receiving impressions.
How To Request Historical Cost Data For Yahoo! Gemini?
Contact your Marin Customer Success representative to fetch historical cost data for Yahoo! Gemini.
My Campaigns Are Not Showing Up In The Application. Why?
Only campaigns that are actively receiving impressions are synced down during the nightly sync. If you have campaigns without traffic that need to be synced, please contact our Support team, as they can manually download all objects on your behalf. If URL Builder and Autocorrect are enabled, this process will kick off URL building.
Useful Links
- You can find out more about Yahoo! Gemini here: https://help.yahoo.com/adv/gemini-advertiser
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