Back To School Trends
2016 the National Retail Federation predicts back-to-school shoppers will spend a total of $75.8 billion
July 2016 PPC Statistics stat that the Micro moments or “tough-points along the buyer journey, for 76% of back-to-school searches happened on mobile, and there were 36% more mobile searches than last year.
The back to school search season of 2016, watch time for back-to-school videos on YouTube with display advertising is already up more than 69% YoY
- https://www.thinkwithgoogle.com/articles/back-to-school-trends-mobile-search.html
Celebrity and Influencer Engagement
Videos on the YouTube Advertisers channel get ~45% more engagement and interaction rates when a popular personality like Lilly Singh is on screen.
For millennials viewing online video, YouTube creators of original content are almost 70% more influential than traditional A list celebrities
Males are 73% more likely to respond with YouTube influencers and Females are roughly 40% more inclined to view or interact with content endorse by these E celebrities.
YouTube’s top 25% stars earn 300% more views, 2X more interactions and 12 times more comments on their videos.
Google’s Audience Retention tool
The average cost per response can be as little as 10 cents per complete.
- https://www.thinkwithgoogle.com/articles/consumer-insights-tools-google-brandlab.html
- https://www.thinkwithgoogle.com/infographics/youtube-stars-influence.html
Sophisticated brands buy Google Preferred ads to have their message display on videos with YouTube’s advertising on the top 5-6% of content channels), you can use the Google Preferred Lineup Explorer to see how creators in your Google Preferred lineups are tackling trends to create more robust strategies.
Mobile PPC Advertising & AdWords Statistics
Target with the help of Google AdWords was able to identify that ~97% of their shoppers use digital media to shop and 3 out of 4 started all purchase decisions with an online customer Journey.
- https://www.thinkwithgoogle.com/infographics/drive-growth-mobile-first-world.html
2016 Olympics PPC & Video Marketing
More than 33% of on sports content consumers, report that they plan to watch the 2016 Summer Games.
Olympic fans in the United States are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X)
- https://www.thinkwithgoogle.com/articles/olympic-video-marketing-plan.html
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