Google Keyword Planner
Google Keyword Planner is the new planner Keywords for Google and is actually a combination of old tools Keyword Tool and Traffic Estimator.
The Keyword Planner Tool is focused mainly on creating topic ideation and traffic volume research for (Pay-PerClick)PPC advertising campaigns, Get Google Adwords help within the Google Search & Display Network with PowerTraffick’s Google Adwords Guides.
Unlike the old SEO Keyword tool, free access to Google Keyword Planner tool requires a Google Adwords Account registration.
If you already have an account at Google (AdSense, YouTube, Gmail or Google+) we can also use it here, but we also give some additional information such as country, time zone and currency you want to use them if you hire a advertising campaign. The data entered can not be changed later, so you should pay attention to insert.
To create an account with Adwords is not necessary to give any information, bank account or card.
How does using Keyword Planner?
The Planning Tool Keywords Keyword Planner is free. Only we pay if we decide to hire an advertising campaign through Google Adwords.
Keyword Planner gives us ideas about keywords and ad groups (useful if you want to use Adwords advertising) basis or based on 3 factors to choose:
Terms we consider representative of our product or service
Page that is intended traffic we want to achieve (landing page)
Product or service categories.
We see the search volume for different keywords and an estimate of the expected number of clicks for a given bid and daily budget at our discretion.
Using the Keyword Planner
Upon entering our Adwords account we stand on the Tools tab and look for the planner Analysis and Keyword option in the drop down menu:
Keyword use options Planner
1. Find new keyword ideas and ad groups
If you choose this option we find the following screen:
Enter your keywords and your preferences
These are the options we face:
– Product or Service: We introduce the keywords that define and which we wish to analyze
– Landing page: We can enter the URL of the page that is used to collect the traffic caused by our campaign Adwords (landing page) or general web page, so that Google can read it and decide which keywords are relevant to it.
– Product category: Allows related to this category offer Google keywords.
– Segmentation: We can choose the location, language and negative words for which we do not want them to find us.
– Customizing search:
Filters Keywords: You can narrow the search volume values, cost per click or number of impressions (ad occurrences) with these keywords
Options Keywords: Hide keywords presentation.
Include / Exclude: You can include or exclude certain terms from the list of keywords. The terms listed appear on all keywords and excluded not appear anywhere.
If for example we consider keywords wooden frames, picture frames and indicate that only want to display results with more than 500 searches per month, we have:
Groups Ads – keyword planner
The tab that appears by default is the ad group or keyword sets based on Keywords introduced and similar. We can choose the groups that interest us the list and include them in our Adwords account.
Loa groups suggested ad by Google can be edited, removing keywords that are not of interest or adding new ad group you want.
If we click on an ad group will see all the Keywords in it:
Keywords of a Group Announcements – keywordplanner
Keywords of a Group of Ads
If we look now the tab for keyword ideas we have:
Ideas for Keywords – Keyword planner
Ideas tab Keywords
A list with our keywords and suggested by Keyword Planner.
When entering keywords, Google offers variants of these keywords. Thus we find “targeted keywords” or “long tail” (long tail keywords), that even with a lower search volume can offer higher conversion due to its specificity.
Search volume of these keywords are always based on exact matching.
In the right column an option to choose between exact match, broad or phrase appears, but only applies to traffic estimates that appear to the right and not the volume of searches:
Keyword Match Types Planner
We can see that at all times a graphical icon next to the volume of searches found appears. Hovering over that item, a graphic that shows the trend of these keywords over the last 12 months are displayed. So we can see whether or Keyword seasonality has increased demand during certain periods.
If for example we look at the graph for the keyword “digital frames” appreciate a clear peak search in December and a minimum in July:
Keyword Graph 12 months – keyword planner
Keyword Graph 12 months
2. Obtain the volume of searches for a keyword list or group them into ad groups.
It is insert our keywords (one per line or separated by commas). They can also be uploaded via a CSV file.
Keywords search volume and inclusion in Groups Ads
Obtain the history of average monthly search volume (exact match) for our keywords (as in the first paragraph but Google tips).
If we want to create ad groups with these keywords, clicaremos in the “Ideas for Group Ads” tab.
3. Get traffic estimates for a list of keywords
We introduce our key words manually or using a CSV file and we can obtain estimates of traffic (number of clicks, number of impressions) for those keywords based on the budget that we set.
By daily clicks (default), by number of impressions and cost to date: a graph that can be presented by three criteria at our option appears.
Also we will indicate the desired bid and daily budget.
For our advertising campaign interested we choose a point on the graph where is still growing.
Estimated Keyword Traffic Planner
Estimated Keyword Traffic Planner
4. Multiply keyword lists for new keywords
You may automatically combine two or more lists of keywords for the search history and traffic estimates the resulting new list:
Combination of keyword lists – keyword planner
Combination of keyword lists
Of these two columns of keywords get a new list of keywords combination of both:
Outcome combination of lists – keyword planner
Combination result lists
Main differences between Planner and Keyword Tool Keyword
1. While the Keyword Planner could choose between three match types (broad, exact and phrase) when obtaining the history of search volume keywords with the Keyword Planner exists only option Exact Match .
These three matches are still valid when getting traffic estimates of clicks and cost, but not for search volume.
2. Unlike the old tool, Keyword Planner provides no distinctions between different devices (desktops, tablets, mobile phones …). This makes the results obtained in the search Keyword Planner are somewhat higher than those of its predecessor, and umbrella (by half) all existing devices.
3. Instead of Global and Local Monthly Searches is now possible to search at the level of countries, regions and even cities. If we want the search to be comprehensive enough to not select any particular location.
The Keyword Tool Planner is clearly focused invite the user to invest in Google Adwords advertising campaigns.
While this is well and you need to register with Adwords account to use it, it is also true that the tool remains completely free and has some improvements over its predecessor such as the ability to refine the search to regions and even cities.
PowerTraffick is a full service digital performance marketing company. We are a top PPC Agency that offers Google AdWords help from certified AdWords expert consultants and Pay-Per Click (PPC) campaign account managers.