updated 9-30-2018
How to tell the authority of a domain you can know through various metrics and their importance lies in the true value of a websites presence on the internet.
Among the metrics that we can make an assessment of domain or website are mozRank (mR), Ahrefs Rank (AR), Alexa Rank and PageRank (PR).
The assessment show these indicators is based primarily in statements received through links.
In addition to the links received, there are other metrics that can change according to the tool used. For example, uses visits Alexa traffic or received.
How to know the authority of a domain, site, or through the website mozRank?
Today, the most popular and reliable metrics to measure the authority of a domain, site or web page is mozRank.
In fact, it is the most used by professional SEO (Search Engine Optimization) as a benchmark for optimizing search engines.
The internationally renowned company that creates is called Moz and is dedicated to the development of SEO tools and other resources.
In this article, also we try other metrics that can guide us on the prestige of an Internet domain, but we can now say is the most recognized mozRank reference.
MozRank
MozRank
MozRank (mR) is a value between 1 and 10 that measures the authority of a site or web page. It is said that the average value of a normal website has a value of 3.
In his classification it uses two decimals (3.77, 4.12, 5.45 …) allowing better define the difference between different pages.
Note: When we refer to a website is the main domain from which hang multiple web pages. The website is the set of all Web pages.
Therefore we distinguish between the authority of a website (PA = page authority) and the primary domain (DA = domain authority).
Moz also uses another value called MozTrust (mT) to measure reliability, but we will focus on mozRank (mR) and especially on the authority of a domain and a website.
MozRank is based on the quantity and quality of links you get a domain or website. A higher quality of links received greater its value.
MozRank only considers one vote for each domain or link to a website which shows fewer links than other reporting tools.
The SEO and PPC Agency tool displays this assessment based on votes or links received is called Open Site Explorer (OSE).
Open Site Explorer
This analytical tool provides several metrics and through them, a user can assess the authority, prestige and reliability of a domain or website.
The Moz metrics to classify the importance of a page or website are:
mozRank (mR)
mozTrust (mT)
Domain Authority (DA)
Page Authority (PA)
From here, we will focus on the last two (Domain Authority and Page Authority).
Domain Authority | Authority page | Moz
As overtook before, Moz employs a value numerically expressing the importance of a specific domain or website.
It is a domain authority (DA) and the authority of a page (PA). Both indicators have a value between 0 and 100.
The higher the DA or PA, will better position that page or domain.
The easiest way to know the DA and the PA is through the installation of an extension, called Mozbar in our browser Google Chrome or Mozilla Firefox.
MozBar for Chrome
Firefox MozBar
Once you download Moz bar, and view directly to your browser PA, DA and mR, you’ll also see the number of inbound links to a website.
SEO If you are an amateur, you will also have access to the free version from your browser to the following elements:
Highlight Links. You can highlight different types of links (Followed, non-Followed, internal and external)
Control Panel SERP (Search Engine Results Page) or search engine results page. At the same you can define custom profiles searches
On-Page Elements. You can visualize elements as metatags SEO onpage
General Attributes. It helps in other technical aspects (IP, metarobots, page loading speed, etc.)
Markup. You can identify marked content (Shema.org, Open Graph Protocol, Twitter Cards, Microformats, etc.)
Http Status. Check the status code page
Elements Bar Moz
So now that you know how to measure the authority of an Internet domain, you are probably wondering how you can learn how to increase domain authority for your website with mozRank.
You can upload the MR in two ways: getting many links with an average level that point to your domain or web pages, or earning less quality links that have an above-average value.
Other metrics to know the authority of a domain or website
Rank Ahrefs
Rank Ahrefs
Ahrefs is an SEO analysis tool that uses a proprietary ranking which is calculated by the number of inbound links to a website and popularity.
It has its own ranking to measure the authority of a domain or web page called Ahrefs Rank (AR).
Data are collected through its own database that do not depend on other services or search engines (Alexa, Google, etc.)
Like the previous metric Ahrefs Site Explorer uses a tool that provides information on the ranking of a website authority.
His assessment is between 0 and 100 and their relevance is indicated by the following scale:
Between 0 and 30 it is somewhat relevant domain
Between 31 and 70 it is on average
Higher than 71 means a domain with great authority
Alexa Rank
Alexa Rank
Alexa is another ranking based on traffic statistics through analysis of millions of web users who use their toolbar (Alexa Toolbar).
If you use your tool bar, it constantly sends information from the websites you visit. From the users makes a forecast and visits and develops its classification.
This ranking can help make an estimate of the visits to a website, but is limited to collecting data from users who have installed your bar.
Not all browsers and operating systems support the Rank Toolbar also in some countries as USA is more popular than others.
On the other hand, users who install profiles may have common interests and can cause a category visiting more websites than others.
The consequence of this is that it can produce an overestimation or underestimation of the value of ranking for certain categories of websites.
The lower the Alexa ranking, the more reliable is the value in the sample to collect a larger number of users and provide greater stability in the number of visits.
To give some guidance serve the busiest websites are often below the value 100,000 worldwide.
If you want to deepen in this tool, I advise this article on the Alexa Rank where their main advantages and disadvantages discussed.
PageRank
Google PageRank
Google PageRank, also known as PR, is a ranking system that allows us to see the importance of a page by different factors, the main quantity and quality of the links you receive it.
Each link is interpreted as a vote of confidence in a page, as we’ve seen in the Moz Rank.
The valuation of websites is between 0 and 10. The more votes, more authority and importance have such website which facilitates a better position.
If you want to learn more about PageRank, you can read the article about whether Google PageRank means a good SEO.
PageRank is not updated since December 2013 and that’s one of the reasons for its progressive disuse.
Conclusion:
If you want to know the authority of an internet domain, I suggest you use the mozRank first and then rank Ahrefs.
If what you want is to recognize the importance of a domain or website which is a reference in its sector, you can get a complementary idea to within your web traffic through the Alexa Rank, especially if its value is less than 100,000 level world.
How to tell the authority for a domain: mozRank
How to tell the authority of a domain you can know through various metrics and their importance lies in the true value of a website on the internet.
Among the metrics that we can make an assessment of domain or website are mozRank (mR), Ahrefs Rank (AR), Alexa Rank and PageRank (PR).
The assessment show these indicators is based primarily in statements received through links.
In addition to the links received, there are other metrics that can change according to the tool used. For example, uses visits Alexa traffic or received.
How to know the authority of a domain, site, or through the website mozRank?
Today, the most popular and reliable metrics to measure the authority of a domain, site or web page is mozRank.
In fact, it is the most used by professional SEO (Search Engine Optimization) as a benchmark for optimizing search engines.
The internationally renowned company that creates is called Moz and is dedicated to the development of SEO tools and other resources.
In this article, also we try other metrics that can guide us on the prestige of an Internet domain, but we can now say is the most recognized mozRank reference.
MozRank
MozRank
MozRank (mR) is a value between 1 and 10 that measures the authority of a site or web page. It is said that the average value of a normal website has a value of 3.
In his classification it uses two decimals (3.77, 4.12, 5.45 …) allowing better define the difference between different pages.
Note: When we refer to a website is the main domain from which hang multiple web pages. The website is the set of all Web pages.
Therefore we distinguish between the authority of a website (PA = page authority) and the primary domain (DA = domain authority).
Moz also uses another value called MozTrust (mT) to measure reliability, but we will focus on mozRank (mR) and especially on the authority of a domain and a website.
MozRank is based on the quantity and quality of links you get a domain or website. A higher quality of links received greater its value.
MozRank only considers one vote for each domain or link to a website which shows fewer links than other reporting tools.
The tool displays this assessment based on votes or links received is called Open Site Explorer (OSE).
Open Site Explorer
This analytical tool provides several metrics and through them, a user can assess the authority, prestige and reliability of a domain or website.
The Moz metrics to classify the importance of a page or website are:
mozRank (mR)
mozTrust (mT)
Domain Authority (DA)
Page Authority (PA)
From here, we will focus on the last two (Domain Authority and Page Authority).
Domain Authority | Authority page | Moz
As overtook before, Moz employs a value numerically expressing the importance of a specific domain or website.
It is a domain authority (DA) and the authority of a page (PA). Both indicators have a value between 0 and 100.
The higher the DA or PA, will better position that page or domain.
The easiest way to know the DA and the PA is through the installation of an extension, called Mozbar in our browser Google Chrome or Mozilla Firefox.
MozBar for Chrome
Firefox MozBar
Once you download Moz bar, and view directly to your browser PA, DA and mR, you’ll also see the number of inbound links to a website.
SEO If you are an amateur, you will also have access to the free version from your browser to the following elements:
Highlight Links. You can highlight different types of links (Followed, non-Followed, internal and external)
Control Panel SERP (Search Engine Results Page) or search engine results page. At the same you can define custom profiles searches
On-Page Elements. You can visualize elements as metatags SEO onpage
General Attributes. It helps in other technical aspects (IP, metarobots, page loading speed, etc.)
Markup. You can identify marked content (Shema.org, Open Graph Protocol, Twitter Cards, Microformats, etc.)
Http Status. Check the status code page
Elements Bar Moz
So now that you know how to measure the authority of an Internet domain, you are probably wondering how you can increase your website mozRank.
You can upload the MR in two ways: getting many links with an average level that point to your domain or web pages, or earning less quality links that have an above-average value.
Other metrics to know the authority of a domain or website
Rank Ahrefs
Rank Ahrefs
Ahrefs is an SEO analysis tool that uses a proprietary ranking which is calculated by the number of inbound links to a website and popularity.
It has its own ranking to measure the authority of a domain or web page called Ahrefs Rank (AR).
Data are collected through its own database that do not depend on other services or search engines (Alexa, Google, etc.)
Like the previous metric Ahrefs Site Explorer uses a tool that provides information on the ranking of a website authority.
His assessment is between 0 and 100 and their relevance is indicated by the following scale:
Between 0 and 30 it is somewhat relevant domain
Between 31 and 70 it is on average
Higher than 71 means a domain with great authority
Alexa Rank
Alexa Rank
Alexa is another ranking based on traffic statistics through analysis of millions of web users who use their toolbar (Alexa Toolbar).
If you use your tool bar, it constantly sends information from the websites you visit. From the users makes a forecast and visits and develops its classification.
This ranking can help make an estimate of the visits to a website, but is limited to collecting data from users who have installed your bar.
Not all browsers and operating systems support the Rank Toolbar also in some countries as USA is more popular than others.
On the other hand, users who install profiles may have common interests and can cause a category visiting more websites than others.
The consequence of this is that it can produce an overestimation or underestimation of the value of ranking for certain categories of websites.
The lower the Alexa ranking, the more reliable is the value in the sample to collect a larger number of users and provide greater stability in the number of visits.
To give some guidance serve the busiest websites are often below the value 100,000 worldwide.
If you want to deepen in this tool, I advise this article on the Alexa Rank where their main advantages and disadvantages discussed.
PageRank
Google PageRank
Google PageRank, also known as PR, is a ranking system that allows us to see the importance of a page by different factors, the main quantity and quality of the links you receive it.
Each link is interpreted as a vote of confidence in a page, as we’ve seen in the Moz Rank.
The valuation of websites is between 0 and 10. The more votes, more authority and importance have such website which facilitates a better position.
If you want to learn more about PageRank, you can read the article about whether Google PageRank means a good SEO.
PageRank is not updated since December 2013 and that’s one of the reasons for its progressive disuse.
Conclusion:
If you want to know the authority of an internet domain, I suggest you use the mozRank first and then rank Ahrefs.
If what you want is to recognize the importance of a domain or website which is a reference in its sector, you can get a complementary idea to within your web traffic through the Alexa Rank, especially if its value is less than 100,000 level world.
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