3 PPC Management Strategies To Conserve Spend & Raise Conversions

At PowerTraffick we love to get the most out of every campaign possible.  To make sure we don’t waste budget with a new campaign we have identified 3 steps anyone can take to make sure their new Google AdWords campaigns are efficient and effective while spending less than their competitors.

Learn how to implement exact match bidding PPC management strategies with Google suggest keyword research to decrease quality score killing PPC statistics and bounce rates that lead to wasted clicks on non-relevant traffic.  Then push your budget further with reducing in opportune times to have your ads running and incurring costs.

Budget conserving PPC Keyword Bidding Strategies that conserve spend.

Exact Match Keyword Bidding

Use an exact match type of keywords

The best way to identify starting keywords of any campaign or fresh Adgroup, is from existing client data.  This tutorial assumes that you are cognizant of at least a few keywords that drive leads and revenue.  If your brand is new to paid search it would be prudent to invest in an in depth linguistic keyword analysis or at the least an audit of the current organic keyword strategy.

Broad match pitfalls vs benefits

Phrase match meaning and examples

• PPC Company
• Best PPC Management Company
• PPC Management company

No matter what with phrase match your keywords will show up in the sample keywords.  It is recommended you utilized the negative keyword function to prevent over spend on non-consumer intent terminology.

Google Suggest Keyword Research

Google Suggest results for conversion Intent identification

The next step is to take these core phrase that we know convert and leverage that insight to see what else our potential customers are searching for.  You see, google suggest is just the result of Google making an attempt to auto complete the query for their searchers.  It is in Google’s best interest to provide relevant data.  Rather or not it is based solely on volume and CTR is a discussion for a bother time.

However, the fact remains the results in Google suggest are what Google AdWords statistics believes your customer wants and shows them as results.  Any terms you see pop up are probably great to consider as tertiary long tail exact matches at the discovery phase of the campaign.

Plus this is incredible fast and simple to do.  Simply pull up a fresh browser screen and go to Google. Start to type in the phrase you know converts well and you will get up to 5 examples of what Google thinks you want to learn about.  Give each a “buyer intent” evaluation and there you have it.  Some highly focused metric based keywords to expand that small net to capture more fish.

Dayparting your Campaign Schedule

It is important that you only show ads at the time of day your potential leads tend to be online.  Also consideration should be placed upon when and how your sales team is available to dictate what times of day your ads should be placed.  When in doubt if you are a service a typical 9-5 schedule Monday through Friday is a great jumping off place that will help to conserve your Google AdWords search marketing budget.