The year 2015 is over and we are starting to look to the year 2016 and the main native advertising trends taking place in the field of online and offline marketing. The native advertising, mobile and social payments, the hyper-segmentation or private social networks, and some more. Here we present some of the trends that…
Native Advertising Trends 2015-2016
Content Mapping Strategy
Content mapping strategy: determine the right shape for your content Articles, Content, Files, Strategy Content Mapping Tool: On which platform you publish your content? Will it be a blog, an infographic, it is enough for a white paper or maybe a video? How to make the right choice? Often chosen for the pragmatic option. What…
Content Promotion Strategy Tips
Organize a paid twitter campaign, choosing to focus on link clicks. Create a promoted tweet that includes the post URL, select an audience to target. • Optimize the post with relevant images, apply SEO best practices including relevant alt text. Post is heavily text-based, more visual content could make the content more accessible. • Create…
Content Marketing Basics
Traditional marketing talks at people,Talk with them through content marketing What is Content Marketing? The content is king : Over 80% of users greatly appreciate the content brands do to relate to them. Internet users spend more than 50% of airtime consuming content. 20% of the time consumed content reading, another 20% microcontent, messages and…
What is Content Discovery
The Past, Current, and Future of Content Discovery Opinion Now Follow Opinions There aren’t many matters which evolved as rapidly as the Web and have affected our society as deeply. Within the World Wide Web, among the most significant and greatest changes has become the method we locate content. What’s Content and How Can We…
Content Marketing
Content Marketing The speed of change The number of mobile devices being purchased has surpassed computers, globally online video traffic will be 55% of all consumer Internet traffic in 2016 and 88% of B2B marketers will increase or maintain their spend on content marketing over the next 12 months. The evolution of digital business has…
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