Facebook Ads Help
Introduction
Facebook Dynamic Product Ads help you promote the relevant products to the shopper browsing your product catalog on your website or mobile application through remarketing.
Advertisers will be able to use single or multi-product ad units to surface ads to users across all devices, regardless of which device a user was on when they initially interacted with the brand. Facebook will dynamically show these ads to past visitors of your products and services to convert them into purchasing customers.
Marin Social now includes this powerful feature in the Platform to help promote your products with these great benefits:
Getting Started
Use the following step-by-step guide to get started with Facebook Product Ads in Marin Social.
Reporting
Understanding the performance and ROI of a product in the market is very important to the advertiser. Having this knowledge can give marketers valuable insights and direction on where to shift their advertising dollars. You can access the product statistics view in the Campaign, Group, and Creative tabs.
In the Marin Social platform, we provide these granular performance statistics per product in a grid that enables the advertiser to quickly identify high performing products.
Please contact a Marin Social representative today for more information.
Marin Social: How to Set Up Facebook Dynamic Product Ads
Introduction
Facebook Dynamic Product Ads help you promote the relevant products to the shopper browsing your product catalog on your website or mobile application through remarketing.
Advertisers will be able to use single or multi-product ad units to surface ads to users across all devices, regardless of which device a user was on when they initially interacted with the brand. Facebook will dynamically show these ads to past visitors of your products and services to convert them into purchasing customers.
Marin Social is now releasing this powerful feature in the Platform to help promote your products with these great benefits:
Setup
A Guide to Using Conversion Pixels in the Facebook Campaign Wizard
INTRODUCTION
Conversion tracking can help you measure return on investment for your Facebook Ads by reporting on the actions people take after your ads are served.
You can create pixels that track conversions, add them to the pages where conversions happen, then track these conversions back to ads you’re running on Facebook. Conversion tracking also helps you make the most of optimized cost per impressions (oCPM) to show ads to people who are more likely to convert.
The Platform’s Campaign Wizard can be used to generate variations of ads while using conversion pixels to identify the best combination. This will help to drive the highest possible user engagement and creates a better ROI.
HOW TO USE THE CONVERSION PIXEL IN THE CAMPAIGN WIZARD
You can use the conversion pixel for both offsite and page post ad types. The following objectives, when selected, should provide you with the option to specify a conversion pixel in the Campaign Wizard:
Follow these steps to use a conversion pixel in the Facebook Campaign Wizard:
A Guide to Uploading Promoted Objects by Group in Bulk
Introduction
The term Promoted Object describes the thing (product, service, or anything else) that a specific Facebook ad set is promoting. It’s a generalized way of specifying a broad range of objects, which are each related to certain advertising objectives.
Taken together, the campaign objective and the promoted object should be enough to answer the question: What is this ad set or campaign all about? For example, This campaign is meant to get more page likes for my Page X, or This Ad Set is driving mobile app installs for my app Y.
When to Populate the Promoted Object
The following objectives need the promoted object specified when bulk creating groups:
Bulksheet values
When providing the promoted object value in your group bulk file, please follow the format listed in the table below for the Promoted Object bulk header:
Campaign Objective | Promoted Object |
Website Conversions | <pixel_name> |
Page Likes | <page_name> (Page) |
Mobile App Installs | <app_name> (App) |
Mobile App Engagement | <app_name> (App) |
Canvas App Installs | <app_name> (App) |
Canvas App Engagement | <app_name> (App) |
We are now introducing a Social tab where all of your social marketing efforts can be managed in an organized fashion.
Customers now have access to the SmartGrid, which is the latest analytics grid for the Platform as well as the Facebook Campaign Wizard in this social tab. The SmartGrid is built on new technology and is designed to provide faster response times and enhanced capabilities that will support social workflows in an effective manner. Moving forward, all social specific features will now be introduced in the Social tab.
Below we’ll answer some common questions about the Social tab.
The campaign wizard is accessible in the Social tab under the Campaigns sub-tab.
Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after your ads are served.
Advertisers can create pixels that track conversions, add them to the pages of their website where the conversions will happen, and then track these conversions back to ads they are running on Facebook. If you have set up conversion tracking pixels and then set up ads to track specific conversions that happen on your website, those conversions will be reported and capture through Marin’s conversion types.
Total conversions includes conversions that occurred within 1 day, 7 days, and 28 days after a person clicks on an ad and 1 day, 7 days, and 28 days after an ad is served.
Facebook allows for 1 day, 7 day, and 28 day windows for either click-throughs or view-throughs.
If you’d like to configure a specific window length for your account, please contact your Customer Success Manager, who will be able to configure the attribution window length.
Facebook – A Guide to the Campaign Structure Changes (November 2014)
Introduction
In January 2015, Facebook will roll out a new campaign structure that will enable advertisers to easily follow their delivery and optimization best practices.
As a part of this roll-out, targeting and bidding are moving to the group level in order to bring greater transparency to delivery predictability. This change will also allow Facebook to optimize efficiently since groups will no longer have mixed targeting, which was the main pain point of optimized ad delivery.
In Marin’s updated interfaces, you now have the ability to specify targeting, placement, and bid settings at the ad set level. Targeting and placement settings will no longer be configurable at the ad creative level but you can continue to specify granular bid settings to the ad creative, since it is now optional.
Roadmap for Changes
Here is the high-level explanation of how we’ll be rolling out support for this campaign structure change:
Impact on Marin Bidding
So how will these changes affect Marin Bidding? Here are the most important factors:
Frequently Asked Questions
What happens to existing ad sets and creatives that are still in the legacy structure?
These ads will continue to run at the existing configuration on both Facebook and Marin platforms without any impact to delivery. Therefore, you can continue to monitor and analyze the performance metrics and creative assets of your existing structure in Marin’s interfaces. However, moving forward, any new Facebook objects created in Marin will comply with the new and improved Facebook campaign structure.
Can I create creatives under groups (legacy) that do not have targeting and bidding settings specified?
We recommended that you follow best practices and create creatives under groups with targeting and bidding specified. Facebook will allow you to create creatives under legacy groups until January 2015. Afterwards, this will be prohibited.
Can I specify bidding and targeting settings for a legacy group?
We recommend that you create new groups with the desired targeting and bidding settings, rather than modifying legacy groups so that they can take advantage of Facebook’s improved campaign structure. This helps with optimized ad delivery.
Why do I see all of the targeting and bidding bulk headers at the group level?
Due to the new campaign structure changes, the targeting, bid type, and bidding values are now required at the group level. Therefore when creating new groups, there needs to be values for these headers in order to create a successful group.
What happened to all of the targeting bulk headers at the creative level?
Due to the new campaign structure changes, the targeting bulk headers can no longer be specified at the creative level but instead must be provided at the group level. Therefore, the targeting bulk headers have been removed at the creative level.
Facebook – Frequently Asked Questions About Business Manager Migration
Introduction
We know you may have questions about the Facebook Business Manager migration, so we’ve whipped the following FAQ together to answer some of these for you.
How do I re-authorize my Facebook account in the Platform?
What is a ‘Gray Account’?
A Gray Account is a Facebook account that is not a personal profile account that is used for advertising on Facebook. These accounts have login credentials, but do not require a name or any other personal information to manage. These have been created for businesses over the past few years by Facebook for advertising purposes.
What is the point of migrating my account?
Facebook is no longer supporting gray accounts, and wants all advertising accounts to be managed through their new Business Manager tool. This is mandatory.
What will happen to my gray account on October 1st if I don’t migrate it?
The account will be locked, and you will no longer be able to advertise through the account. All campaigns will be still be active.
Will I still be able to claim my gray account after October 1st?
Yes. You can still claim an account after 10/1, however this account will be locked until it has been claimed.
Will personal Facebook accounts (not gray accounts) need to be claimed by a Business Manager?
No, though buying ads with personal Facebook accounts is not recommended, it is not required to claim these accounts by a Business Manager to continue advertising.
Will I need to do any extra work in Marin once I’ve migrated to Business Manager?
Yes. Your Facebook account must be re-verified. This is a very simple process in Marin and takes only a minute.
What if I use a shared login to access multiple Facebook accounts?
What if I am an agency that leverages my customers Facebook accounts to buy ads in Marin? (Customer Owned & Funded)
What if I am an agency that leverages my own accounts to manage ads for my customers in Marin? (Agency Owned & Funded)
The ‘Reverify Account’ button on the Manage Accounts page has a warning sign next to it. Does this mean that I need to Reverify my account again?
No, that is just the way the button is designed. Marin will continue to notify you with emails and sticky messages if your accounts need reverifying.
The sticky message is still telling me I need to reverify my account, but I already reverified. Is there something wrong?
-If you do not close a sticky message after reverifying, it will remain at the top of the screen. Sticky messages must be closed. You will only receive a sticky again if the reverifying did not work.
Additional FAQs answered by Facebook
acebook – How to Promote Facebook Page Posts by Post ID with Campaign Wizard
Introduction
You can now use the platform’s Campaign Wizard’s import functionality to bulk Promote Page Posts by uploading Post IDs. This is a quick and easy way to turn your post IDs into active Facebook advertising. This improved workflow eliminates the need to search through existing Page Posts, and assists collaboration between paid advertising and social engagement teams.
This article will explain how this works in a little more depth.
Necessary columns
You can import your post IDs using a bulk sheet — just as you would when using the platform’s bulk upload functionality. When preparing your bulk sheet, here are the column headers you will need to include:
How to upload your Page Post IDs
Just follow these steps:
Facebook – How to Promote Existing Posts by ID in Bulk
Introduction
Many of our clients have one Social Engagement marketing team that is responsible for engaging with consumers via a Facebook page, and another responsible for Paid Advertising. The Social Engagement team typically creates Published Page posts, and then after evaluating these posts’ engagement metrics, hands Post IDs over to the Paid Advertising team so that they can create Facebook ads from them.
To simplify this process and save your teams time, you can bulk promote Page Posts by uploading Post IDs directly to the platform. In a matter of minutes, you can have all of your Post IDs transformed into Facebook adverts.
Required columns
Using the platform’s bulk upload functionality, you’ll need to create and upload a bulk sheet containing the following columns:
Following processing of this bulk sheet, the ads should soon appear as normal — without having to go through an addition step for manually being uploaded.
Facebook – A Guide to A/B Creative Testing with Facebook
Introduction
A/B creative testing functionality is now expanded to include Facebook creative. You can use the A/B testing column to quickly gauge the relative performance of each creative within a given group, allowing them to make more informed creative optimization decisions. In addition, you can save time when doing large scale creative analysis by determining the top performing creative across their entire portfolio.
Finally, within the feature’s Settings tab, you can define KPIs, confidence levels, and data sample sizes to get a custom view of success.
How to activate A/B testing for Facebook creatives
To get started with A/B testing in Facebook creatives, follow these steps:
Facebook – How to Add Managing Mobile App and Canvas App Ads
Introduction
We recently released bulk support for Mobile and Canvas apps as part of the latest Facebook API upgrade. A recent update to our platform has now enabled the following features for Facebook advertisers:
Improvements to bulk functionality
To make the bulk upload process as quick and easy as possible, we’ve reduced the total number of columns that you’ll need to include in your bulk sheet. Less data for you to enter means you’ll save even more time.
To create Mobile App ads, you’ll need to include the following columns in your bulk sheet:
Mobile and Canvas App Support in Campaign Wizard
Campaign Wizard aims to simplify the process of advertising on Facebook. We have updated the Wizard to support these very popular ad types.
Facebook advertisers are now able to paste in or upload Mobile and Canvas app ads via the Campaign Wizard’s Import Creatives feature.
To upload these ad types via the Campaign Wizard, here’s the info you’ll need to include:
Useful links
You are able to set campaign objectives for your Facebook campaigns using the platform’s built-in functionality.
A campaign objective is used by Facebook to help you navigate the complex world of Facebook advertising options. It does not currently affect performance. In fact, when a campaign objective other than None is set, the ads within the campaign are restricted to a specific set of ad types.
It’s important to note that the bulk feature doesn’t carry out any kind of validation of the data you provide. For this reason, we strongly recommend that you’re certain of the ad types you’re able to use in conjunction with a campaign with a certain objective.
Below is a table outlining the current restrictions, as provided by Facebook:
Campaign Objective | Validation Rules |
None | No restrictions |
App installs | Canvas app install ad. If mobile_store is defined, must be set to fb_canvas |
App engagement | Canvas app install ad. If mobile_store is defined, must be set to fb_canvas |
Event responses | Event ads (Only supported in Single Create screens in the platform) |
Mobile app engagement | Mobile app engagement ads. If mobile_store is defined, must not be set to fb_canvas |
Mobile app installs | Mobile app install ads. If mobile_store is defined, must not be set to fb_canvas |
Offer claims | Offer ads (Not supported in the platform) |
Page likes | Page like ads, photo, video, text, or link ads |
Page post engagement | Page Post Photo, video, text, or link ads |
Website clicks | Page Post Link ads or photo ads with a link in the message |
Website conversions | Page Post Link ads or photo ads with a link in the message. Tracking specs must reference at least one tracking pixel. |
In order to create a campaign with an objective, you will need to include the following column headers and values:
Account | Campaign | Status | Campaign Objective |
The account name as named in the app | The campaign name of your choice | Active or Paused | One of the above mentioned objectives |
Facebook – A Guide to Mobile App Advertising Enhancements (June 2014)
Introduction
In June 2014, Facebook implemented a number of changes to their API. Along with these changes, Facebook also announced a complete overhaul of their App and Mobile App ad types. Note: The Campaign Wizard and the Single Edit screens do not yet support these new ad types.
The enhancements in detail
In the past, these ads — although successful — had some limitations. The improved ad types now offer the following core benefits:
Platform support
Facebook is confident that the changes to these ad units will result in higher performance and, because the changes will make App and Mobile App ads more like Page Post Link ads, that they will also be less confusing to advertisers.
Our platform offers full support for the new format of App and Mobile App ads. We have made the following changes:
Facebook – How to Choose and Refine Your Target Audience
Introduction
You can choose the location, gender, age, likes and interests, relationship status, workplace and education of your Facebook target audience. If you are the admin of a Facebook Page, event or app, you can also target your ad to people who are already connected to you.
You can target in the following ways:
Targeting by Location, Age and Gender
Facebook location targeting allows you to target at both the city and country level. However it is not possible to target two specific cities within two different countries (both New York and London for instance). You’ll have to create two different advertisements or campaigns to do so.
Target different age groups at the creative level. Here you can target the age range of your audience. You can specify any age range between 13 and 64 or choose No maximum age. If your typical customers skew towards a certain age, you can select that range.
Here you can target the gender of your audience, either Male or Female.
Precise Interest Targeting and Broad Category Targeting
Allows you to define your advertisement target by what they are interested in. Facebook identifies interests from:
Allows you to target your audience based on what they’ve included in their timelines:
Connections Targeting
Facebook allows you to target by your brand’s connections. Note that, after having targeting connected users, we do not recommend also targeting by Precise Interest or Broad Categories. You also have the option exclude people to have already liked your page, or to target users who are not linked in any way to your brand page.
Targeting friends of fans is a great way to target individuals who have a high probability of engaging as they have a lot in common with your brand’s existing fans. This targeting choice is especially useful for sponsored stories (socially endorsed advertising).
Targeting a custom list
You can also target specific custom lists of your own:
Targeting from your own CRM system
Facebook allows you to target your ad’s audience based on your existing Customer Relationship Management system. This means you can target current customers, lapsed or inactive customers, recent contest participants, etc. Essentially, you can target any existing contact you have that you want to reach with highly targeted content.
Targeting to a lookalike audience
The ‘lookalike audience’ tool is great for businesses of all kinds as it targets people based on the characteristics of an audience you know are interested (your own email list). Be aware that it could take up to 24 hours for your lookalike list to be generated.
When attempting to link a new Facebook account, you may encounter the following error message or a variant thereof:
Error: FACEBOOK, (#1487576) Ad Account must be on whitelist, , en_US
This error message will appear near the top of the screen when you attempt to go to the next step of the linking process. Please see below for information about how to resolve this issue.
This issue is tied to the change in campaign structure which took place in March 2014. If you attempt to link an account which has not yet been migrated to Facebook’s new structure, the error message above will occur.
The problem will only be resolved once the account in question has been migrated to the new structure. This has to happen through Facebook itself, it cannot be achieved with the platform alone.
Once the account has been migrated, you will be able to link the account with no problems.
For any given Facebook Page, admins can have any one of five different types of roles. Each of these has differing abilities and/or pemissions.Note that only managers can change what kind of admin a user is. By default, all admin users are content creators.
The table below outlines the five admin roles and what they’re able to do:
Admin | Editor | Moderator | Advertiser | Analyst | |
Manage admin roles and page settings | ✓ | ||||
Edit the page and add apps | ✓ | ✓ | |||
Create posts as the Page and delete posts | ✓ | ✓ | |||
Respond to and delete comments | ✓ | ✓ | ✓ | ||
Send messages as the Page | ✓ | ✓ | ✓ | ||
Create ads | ✓ | ✓ | ✓ | ✓ | |
View Insights | ✓ | ✓ | ✓ | ✓ | ✓ |
See who posted as the page | ✓ | ✓ | ✓ | ✓ | ✓ |
Facebook – A Guide to Facebook Bidding Types
Introduction
There are four bidding types that Facebook currently offers:
CPC (Cost-Per-Click)
With CPC (cost-per-click), an advertiser pays for when a user actually clicks on the ad.
The amount you bid is the maximum you are willing to spend for each click. This does not necessarily mean you will always pay the maximum amount; oftentimes you will pay less than your maximum bid if it costs less to win the auction. The suggested bid range that Facebook provided in the pricing section of the ad set-up page will help you estimate what you need to bid in order to stay competitive.
Past performance of an ad also determines delivery. Ads with higher CTR’s (click-through-rate) will get more traffic, as they are ranked based on an eCPM (effective CPM), which is calculated as:
CPC bid * CTR = eCPM
If the ad doesn’t perform well or it’s performance declines with time as it often does on Facebook, Facebook will stop serving your ad.
CPA (Cost-Per-Action)
With CPA (cost-per-action), an advertiser pays for actions. What you bid indicates the maximum amount you are willing to pay for the given action.
Facebook offers four types of actions for CPA bidding:
CPA bidding is only available to ads that are designed to drive these actions.
CPM (Cost-Per-Mille)
With CPM (cost-per-1,000-impressions), the advertiser specifies the maximum he or she is willing to pay for 1,000 impressions of their ad to a particular audience. The actual amount you pay depends on competition for the same audience.
oCPM (Optimized CPM)
oCPM (optimized-CPM), is objective based bidding.
The objectives can be given a value that an advertiser places on a specific action. Bidding is automatic and the bid will change dynamically based on competition.
Similar to CPM, an advertiser will pay for impressions. However, unlike traditional CPM, Facebook will optimize the delivery of the ad in the most effective way possible.
Advertisers can optimize to the following goals:
For more info on oCPM bidding, please see [Understanding Optimized CPM Pricing]
Based on your goals, you may want to try different types of bidding. For example, if you do not have much flexibility in terms of what you are willing to pay for a Like or an Install, then CPA based bidding might be your best choice as you can set a maximum price you’re willing to pay for an action. If you have a very precise target audience, you might want to test CPM vs. oCPM to see which works best for you.
Below is the general rule of Facebook bidding:
Pay | ||||
Impressions | Clicks | Actions | ||
Optimize | Impressions | CPM | – | – |
Social Impressions | oCPM | – | – | |
Reach | oCPM | – | – | |
Clicks | oCPM | CPC | – | |
Actions | oCPM | – | CPA |
acebook – How to Grant Administrator Access to a Publisher Account
Introduction
This article will show you how to grant admin access to a Facebook publisher account in a few easy steps.
How to add additional admins to a Facebook Page
To add an admin to your Page, you must already be a manager-level admin. To add an admin, follow these steps:
The new admin can accept or reject the admin invite in the top right of http://www.facebook.com/pages. Depending on their settings, they may also receive a notification or an email.
How to add an app to an advertising account
Facebook – A Guide to the Facebook Campaign Wizard
Introduction
The Facebook Campaign Wizard makes it easy to create new campaigns and ad creatives for Facebook advertisers. The simple step-by-step interface means it’s never been quicker and easier to create multiple Facebook campaigns.
How to access the Facebook Campaign Wizard
You can start using the wizard by following these steps:
How to use the Facebook Campaign Wizard
The Facebook Campaign Wizard is separated into four main settings screens: Campaigns, Audiences, Creatives and Bidding. Below we’ll explain exactly how to use the Wizard to set up new campaigns or creatives, guiding you through each of these main settings screens.
The next steps differ depending on your selection, so please refer to the relevant section below to continue.
Creating offsite destination ads
Creating onsite (within Facebook) destination ads
Creating Page Post Ads
Creating Page Post Ads from existing posts
Limitations
The table below details the current limits for a single batch of creatives via Campaign Wizard:
Type | Formula | Total Count | Image | Headline | Body | URL/Destination | Audience | Link | Posts |
Offsite ads | I*H*B*U*A | 3750 | 10 | 5 | 5 | 3 | 5 | 0 | 0 |
Page ads | I*H*B*D*A | 3750 | 10 | 5 | 5 | 3 | 5 | 0 | 0 |
App ads | I*H*B*D*A | 3750 | 10 | 5 | 5 | 3 | 5 | 0 | 0 |
Mobile app ads | I*B*D*A | 750 | 10 | 0 | 5 | 3 | 5 | 0 | 0 |
Page Post Ads (New) | ((B*L) + (B*I) + (B*L*I))*D*A | 4875 | 10 | 0 | 5 | 3 | 5 | 5 | 0 |
Page Post Ads (Existing) | P | 3000 | 0 | 0 | 0 | 0 | 0 | 0 | 3000 |
Additional information
Facebook – A Guide to the Campaign Structure Changes (March 2014)
Introduction
In March 2014, Facebook are overhauling their ad campaigns for all Facebook advertisers. Specifically, Facebook is modifying their campaign / ad hierarchy by adding a third management level called the Ad Set. This is known as the Group in our platform.
The changes, which are described below, will be going into effect for some Facebook advertisers on March 4th 2014. These advertisers will be those who only use Facebook tools, Ads Manager and Power Editor.
We have agreed with Facebook that we will migrate all of our Facebook advertisers on Friday March 21st 2014 to coincide with our latest platform release.
Roadmap for changes
Frequently Asked Questions
What will happen to my existing campaigns and ads on the March 21st release date?
Will the March 21st release pose any disruptions to my Facebook workflow in the platform?
There will be a few features that will be temporarily unavailable as a result of this Facebook change. They are listed below.
Facebook – A Guide to Using Page Post Ads with Redirects
Introduction
There may be occasions when you’d like to use Facebook’s Page Post Ads with redirected URLs as you create these ads with the platform. You can achieve this by combining the platform’s URL Builder and URL redirect functionality.
How the feature works
Because Facebook URLs are built in a different way to standard Search URLs, the resulting click through URL will not contain the tracking parameters on creation. Instead the parameters from the Required Parameters field will be added to the Page Post Ad’s Optional URL Tags field. This will achieve the same result.
How to use the feature
This feature works seamlessly once you have enabled URL Builder and configured the relevant tracking parameters in the Required Parameters field. For more information, please read our
Once created, your Page Post Ads will have redirected URLs rather than the standard direct ones.
Important notes
When pushing changes to the publisher from the platform, having edited the target audience for a Facebook campaign, you may come across this error message:
Error: Invalid Locales
This error will usually be displayed within the Activity ID of a job within the Activity Log. You can view the Activity ID for any job in the platform by clicking Admin, then clicking the ID in the grid.
This problem occurs when a target audience has a language setting which is unsupported by the platform. Whilst the platform supports almost all languages, there are some that it does not — for example, the Pirate and Upside-down variants of English.
The only way to have these jobs process successfully is to remove the uncommon languages from the target audience in question.
Facebook – A Guide to Uploading Page Post Ads in Bulk
Introduction
It is possible to add multiple Page Post Ads — one of the publisher’s best-performing ad types — to any Facebook account via the platform’s bulk upload feature. This article will explain exactly how to do this.
Column headers for Page Post Ad uploads
As with all Facebook creatives, in addition to the Page Post Ads-specific columns outlined below, you must provide the following required columns for every other onsite ad:
Next, be sure to include columns for Page Post Ads specifically. Here is a list of those Required and Optional fields for a Page Post Ad bulk upload:
How to create Page Post Ads in bulk
To upload your new ads, follow these steps:
Facebook – A Guide to Importing Creatives into the Campaign Wizard
Introduction
The platform allows you to quickly and easily create and publish a wide range of Facebook ad types, including Page Post Ads, App Install Ads, and many more.
As part of the creation process, you can choose to either generate creative assets (such as headlines, descriptions, links and images) within the Wizard itself, or you can import your creatives. This article will show you how to import creatives via bulk upload.
How to import creatives into the Campaign Wizard
When prompted to import or create your creative assets, follow these steps to perform the import:
Column headers for bulk importing
The following table explains the column headers that you should include for each of the different creative types.
Ad Type | Columns |
Offsite Ad |
|
Page Ad |
|
Page Post Ad |
|
App Ad |
|
Mobile App Install Ad |
|
Important notes
Facebook – “Error validating access token, The session has been invalidated” or “Invalid OAuth access token”
What is the issue?
From time to time, the access tokens that the platform uses to retrieve data from clients’ Facebook accounts expire. When this happens, you may well be presented with one of the following error messages within the Channels editing screen:
Error: FACEBOOK, Error validating access token: The session has been invalidated
Invalid OAuth access token
What causes the issue?
This issue occurs because we cannot automatically trigger the process of re-authentication. The only way to fix the problem is to change your password then re-authenticate the account within the platform. We’ll explain how to do this below.
How to fix the issue
There are two ways that you can fix this problem. The first involves updating your Facebook password, the second does not. Which you use is up to you.
Option 1
Option 2
Facebook – Offers and Questions Ads, and Sponsored Stories Deprecation
Introduction
On June 6th 2013, Facebook announced that they would be simplifying their ad offering. Effectively, this means that as of July 16th 2013, the following ad types will no longer be supported:
Additionally, Facebook has also announced the deprecation of Sponsored Stories as a whole. The intent of these changes is to provide the same level of social context that these ads create, but for every ad unit on Facebook.
Platform changes in July 2013
The following changes will be made to the platform following Facebook’s announcement:
When setting up the audience targeting options in the platform, you may encounter this error message:
Error: A valid Facebook PCA is required to create and edit Audience Templates.
This problem is most commonly caused by not having a Facebook publisher account link (PCA) into the platform. In this case, it is not possible to create a audience template, because the audience targeting options are brought in from Facebook upon linking and do not exist without it. For more information see our Google Keyword Planner.
This is expected behavior, and as such does not require a fix. If the above is not the case or you have more questions, please contact our Support Services team, who will be happy to help investigate.
Facebook – Data for Campaigns Created in Publisher Doesn’t Appear in the Platform
What is the issue?
You may notice that, having created new campaigns within the Facebook publisher interface and syncing them to the platform, no data for these campaigns actually appears in the platform.
What causes the issue?
This issue seems to occur when the campaign ID somehow gets changed on Facebook’s side after the campaigns have synced to the platform. When this happens and the platform tries to sync data (like cost), no data will be returned.
How to fix the issue
This issue is actively being investigated by our team; however in the meantime you can un-link then re-link the affected campaigns to solve the issue. Bear in mind, however, that if any revenue is attributed to these campaigns in the platform (via the platform ID), this will be lost because the re-linked campaigns will have a new platform ID when added again.
To un-link then re-link, follow these steps:
acebook – “Invalid Object – Not Admin or Object Not Public”
What is the issue?
When creating an ad for Facebook, you may encounter the following error message (or a variation thereof):
Facebook Error: (#2615) Invalid object – not admin or object not public — The user is not an admin of the object or the object is not publicly accessible.
This error message will only appear when attempting to create Page Like ads.
What causes the issue?
The above error message is displayed when you try to create a Page Like ad without first selecting a page from the Choose your page: Select a Facebook Connection drop-down menu.
How to fix the issue
In order to create a Page Like ad, you must meet the following conditions:
Once you are sure the two conditions are met, you can try to re-post your new ad and it should succeed.
Additional notes
Facebook – No Pages in the ‘Choose Your Page’ Drop-down Menu
What is the issue?
When using the platform to create a new Facebook ad, you may notice that you are unable to select the target page for the ad from the Choose your page: Select a Facebook Connection drop-down menu.
What causes the issue?
This issue occurs when a page has not yet been created on Facebook. Prior to creating new ads, you must first create the page on Facebook and then sync the account with the platform.
How to fix the issue
To populate the Choose your page drop-down menu with your page, you must first create the page on Facebook. Once you have done this, follow these steps to perform a manual sync and populate the field:
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