Q: An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
A: The advertiser has fewer than 15 conversions in the last 30 days.
Q: What is a benefit of using the AdWords Application Programming Interface (API)?
A: Advertisers can make dynamic changes to their AdWords accounts at scale with a reputable Google AdWords agency.
Q: Each of the following are benefits you’d expect from Product Listing Ads except …
A: Automatically produced video commercials.
Q: Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
A: (Avg Revenue per Order * Profit Margin).
Q: On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
A: Billing.
Q: Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
A: AdWords API Sandbox.
Q: How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
A: Select the two metrics in “Graph options” on the Campaigns tab.
Q: What are Sitelinks?
A: Links to more pages of your site that appear beneath the text of your Search ads.
*The sitelinks ad extension lets you show links to specific pages on your website beneath the text of your ads (and in addition to the main landing page), helping customers find what they’re looking for on your site with just one click. Sitelinks appear in ads at the top and bottom of Google search results.
Q: An API user is given an account but is not able to view that account through the interface. The reason being:
A: API user has “API Only” access.
Q: An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?
A: Increase the maximum cost-per-acquisition (CPA) bid.
Q: How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
A: Select the “Details” drop-down menu on the Keywords tab.
Q: An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
A: Make changes to improve the Quality Score of the ad’s keywords.
Q: An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
A: Several colors of spring dresses.
Q: An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is $ 0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
A: USD$0.70
*You can set a campaign bid adjustment from -90% to +900% for locations, days, and times. For This Question The advertiser uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is $ 0.40 advertiser Increases 75% on normal bid amount between 9pm-12am on weeknights so The Advertise bid will be: 0.40 + (0.40X75)/100 = 0.40 + 0.30 = 0.70
Q: Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
A: Internet Service Providers (ISPs) who assign the same IP address to multiple users.
Q: You can add a ‘+’ modifier in front of broad match keywords to…
A: Specify that certain words must be included in someone’s search term to trigger your ads.
Q: If the query “PPC Company” is entered into Google, Google will use the location term that is part of the query to show ads:
A: targeted to Phoenix Arizona, regardless of the user’s location as long as they are in the US.
Q: If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
A: Highest Ad Rank.
Q: A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
A: Ad scheduling.
Q: In a Reach and Frequency report, “Reach” is defined as the:
A: Number of unique users exposed to an ad.
*Reach: is the number of unique customers exposed to a particular advertisement during a specified period of time. Frequency: is the minimum number of times a unique user saw your ad over a given time period.
Q: One reason for using Conversion Optimizer is to:
A: Avoid unprofitable clicks.
*An AdWords feature that predicts which clicks are likely to be valuable, then changes your bids to help you get as many profitable clicks as possible.
Q: An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
A: Use the Keyword Tool to include more variations of a given keyword
Q: What is the definition of actual cost-per-click (CPC)?
A: The least possible CPC the advertiser needs to pay to maintain an achieved position.
*In the Google AdWords program, Actual Cost-Per-Click (CPC) is the amount you’ll actually pay for a click on your ad. The AdWords Discounter automatically gives the lowest possible price for you to maintain your ad’s position. Actual CPC will be equal to or less than the CPC bid specified for your ad group or keyword. Actual CPC = (Competitor Ad Rank / Your Quality Score) + 0.01
Q: In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
A: Include no more than one ad text per ad group.
Q: A high quality score can:
A: improve an ad’s position.
Q: AdWords Campaign Experiments allow you to…
A: Test changes to your account for a portion of the auctions that your ads participates in.
Q: You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
A: ($10)*(% Basic customers)*(Basic average lifetime in months)+($20)*(% Pro customers)*(Pro average lifetime in months)
Q: An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
A: Credited to the account.
Q: A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
A: The page on the site that displays only roses.
Q: An advertiser can apply mobile bid adjustments at which of the following levels?
A: Campaign level.
*To alter your bids when your ads appear on mobile devices, you can specify a mobile bid adjustment at the campaign level or at the ad group level. Here in Answers you can observe the we have Campaign level & Ad level Then why we chose only Campaign level, why not Ad level? This is Ad level, not ad group level.. it means Ad level is for specific ad not for Specific Ad group.
Q: It is important to identify specific goals for an AdWords campaign management, so that the advertiser can then:
A: make strategic changes to the account to improve performance.
Q: Which can be specified at the campaign level?
A: Network distribution.
Q: An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
A: Ad Preview and Diagnosis Tool.
Q: In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
A: Include prices, promotions, and a call-to-action.
Q: The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
A: Buy Books.
Q: A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
A: Link to the webpage that is relevant to the ad and remove the pop-ups.
Q: If multiple individuals make changes to one Google AdWords expert account, upon opening the account in AdWords Editor, they should:
A: refresh the account in AdWords.
Q: You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?
A: Test different bids to optimize profit, achieve profitability, gradually increase AdWords daily budget to traffic available, maintaining profitability each step.
Q: How could an advertiser determine the most profitable keywords within a campaign?
A: Compare the costs accrued by each keyword with the conversion data for that keyword.
Q: An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
A: Submit an invalid clicks report to the Google AdWords team.
Q: An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
A: Users in Switzerland are searching on Google’s French domain.
Q: What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
A: Historical conversion data.
Q: What kind of click volume increase is likely to be immediately filtered from an AdWords campaign.
A: Automated clicks.
Q: Business listings in Google Places can be:
A: location extensions in AdWords.
Q: A benefit of including a keyword within an ad text is that the keyword will …
A: It will appear bold within the ad.
Q: Which approach to bidding is best suited to maximize profit?
A: Balance CPA and number of conversions.
Q: An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
A: The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.
Q: An advertiser notices that the click through rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
A: Use keyword matching options to help remove irrelevant searches.
Q: You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
A: Set bids that minimize CPA Within the top 3 positions, but explain that profit can’t effectively be optimized simultaneously.
Q: Which is the most appropriate action to take when a keyword is below the “first page bid estimate” listed in the Status column of the Keywords tab?
A: Consider increasing the bid or editing the keyword to improve Quality Score.
Q: Linking your Google+ Page to your AdWords account…
A: Enables you to show more endorsements for your business from your customers and supporters.
Q: In an AdWords account, which statistic is viewable for each ad group?
A: Average cost-per-click (CPC).
Q: An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
A: “Keyword Details” section of the Keywords tab.
Q: Which is a recommended action for new mobile preferred ad creative?
A: Use a mobile-optimized landing page.
Q: Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
A: CPC bid is one factor that affects Ad Rank.
*Your Ad Rank helps determine your ad’s position among other ads on search results pages in the Search Network. If you run your ads on the Display Network, Ad Rank plays the same key role there. As Ad Rank is a score that’s based on your max. CPC bid and the quality of your ad compared to other advertisers’ ads, raising your max. CPC will probably increase your ad’s chances of appearing.
Q: Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:
A: keywords with low Quality Scores
Q: In a Reach and Frequency report, “Frequency” is defined as the:
A: average number of times a user is exposed to an ad.
Q: Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
A: Search funnels.
*Search Funnels shows the entire search path leading up to a conversion, including search ad clicks and impressions. These reports can provide you with data on how your “upper-funnel” keywords help conversions beyond just the last click.
Q: Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code? learn more
A: Confirmation page after a purchase.
Q: You’re an independent consultant selling an eBook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
A: Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
Q: Which allows advertisers to automate AdWords reporting and campaign management?
A: Use of an AdWords Application programming Interface (API) web service.
Q: How should advertisers use their websites to help them structure their accounts?
A: Organize keywords to cover each word represented on the website.
Q: What type of keywords tend to perform better with mobile ads?
A: Short general keywords.
Q: Exact Match Impression Share metrics:
A: summarize impression share statistics for all keywords currently set to exact match.
Q: An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
A: negative match keywords such as –review or –comparison.
Q: A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
A: A category page containing a variety of laptop computers.
Q: An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
A: The edited ad is less relevant to the keywords within the ad group.
Q: You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced:
A: The cost is the same as a standard click on the ad.
*Costs the same as a click on your ad, and advanced call reporting with Google forwarding numbers is free.
Q: One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
A: location targeting of the ad showing one position lower on the page.
Q: You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
A: Receive fewer conversions while paying more on average per conversion.
Q: An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
A: underwater camera case.
Q: Which is a benefit of linking a Google Places account to an AdWords campaign?
A: Adding or updating addresses in Google Places automatically updates validated addresses used for ads.
Q: To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
A: keywords also included in the ad text.
Q: AdWords Editor allows users to:
A: access multiple accounts offline.
Q: Which are key elements to keep in mind when optimizing a landing page for AdWords?
A: Relevant and original content that clearly represents the business.
*Landing page experience refers to how good we think someone’s experience will be when they get to your landing page. You can improve your landing page experience by: Providing relevant, useful, and original content, Promoting transparency and fostering trustworthiness on your site , and Making it easy for customers to navigate your site. Your landing page experience affects not only your Quality Score, but also your advertising costs and ad position.
Q: Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
A: Clicks for their daily budget.
Q: At which level of an AdWords account can an advertiser make changes to network and location targeting settings?
A: Campaign.
Q: To achieve the best performance of text ads, which is a best practice?
A: Include words like find and search in the ad text.
Q: The purpose of a developer or authentication token is to track:
A: Application programming Interface (API) access by application.
Q: Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
A: Any networks selected in the campaign’s settings.
*Location extensions can appear on Google properties such as Google.com, Google Maps, and Search Network partner sites.
Q: What can be learned from a Search Funnel?
A: The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.
*Search Funnels shows the entire search path leading up to a conversion, including search ad clicks and impressions. These reports can provide you with data on how your “upper-funnel” keywords help conversions beyond just the last click.
Q: An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
A: Divide the marketing budget between Search and Display and run two separate campaigns.
Q: An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
A: AdWords Application Programming Interface (API).
Q: In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
A: Billing Summary.
Q: Which is the quickest way to add a long list of locations to target in an AdWords campaign? – See more at:
A: Select “bulk locations” in the advanced section of a campaign’s location settings.
Q: Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
A: (Average deal value) * (0.15)
Q: Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
A: a single conversion is made within 30 days following an AdWords ad click.
Q: The IP Exclusion tool allows advertisers to:
A: Prevent specific IP addresses from seeing their ads.
Q: Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
A: inaccurate web server log information
Q: An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?
A: 20-70% off LCD monitors.
Q: Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
A: Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
Q: Which feature distinguishes location extensions from regional and customized campaign targeting?
A: Customized campaign targeting is required in order to enable location extensions.
Q: Which is a benefit of using AdWords Editor?
A: Multiple users can share archives and proposals for an account.
Q: The AdWords API (Application Programming Interface) allows developers to use applications that:
A: Interact directly with the AdWords server.
*The Google AdWords API lets developers build applications that interact directly with the Google AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex AdWords accounts and campaigns.
Q: The Google AdWords API lets developers build applications that interact directly with the Google AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex AdWords accounts and campaigns.
*A: Compare average CPA and conversion rate before and after using the Conversion Optimizer.
*May not be correct
Q: Information an advertiser would find in the Change History tool would be:
A: adjustments to the daily budget.
Q: Which determines a keyword’s click-through rate (CTR)?
A: Number of clicks divided by the number of impressions.
Q: Which is the next stage of ppc workflow detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
A: Third-party analysis of advertiser’s web server logs data.
Q: How does a PPC Company use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
A: The actual CPC bid is based on current max CPC settings.
PowerTraffick is a full service digital marketing company. We are a top PPC Agency that offers Google Ads (AdWords) help from certified Pay-Per Click (PPC) expert consultants and campaign account managers.